Sales Representative - St Albans

Sales Representative

Location: St Albans and surrounding areas
Salary: Competitive + Bonus Scheme + Company Vehicle/Travel Allowance (if applicable)
Job Type: Full-Time, Permanent

We are a well-established supplier of fresh goods, providing high-quality products to businesses across the region. Due to continued growth, we are looking for a motivated and personable Sales Representative to join our team and help develop existing customer relationships while driving new business opportunities.

As a Sales Representative, you will be responsible for managing and growing an existing customer portfolio. This is a field-based role requiring regular travel to visit clients across the local area, alongside telephone-based account management. You will focus on building strong relationships, identifying opportunities to increase sales, and delivering excellent customer service.

Requirements

• Visit existing customers regularly to maintain and strengthen business relationships.
• Manage customer accounts via telephone, email, and face-to-face meetings.
• Identify opportunities to upsell and cross-sell products within existing accounts.
• Develop a strong understanding of customer needs and recommend suitable products.
• Generate additional sales opportunities through proactive customer engagement.
• Resolve customer queries and issues professionally and efficiently.
• Work closely with internal teams to ensure excellent service delivery.
• Monitor customer activity and maintain accurate records of visits and sales.
• Achieve individual sales targets and contribute to overall business growth.
• Represent the company professionally at all times.

• Previous experience in sales, account management, business development, or customer service.
• Full UK driving licence and willingness to travel to customer sites.
• Excellent communication and relationship-building skills.
• Confident dealing with customers both over the phone and face-to-face.
• Commercially minded with a natural ability to spot sales opportunities.
• Friendly, approachable, and highly personable.
• Self-motivated with strong organisational skills.
• Ability to work independently while contributing to a team environment.

• Experience within fresh produce, food distribution, FMCG, or wholesale sectors.
• Knowledge of B2B sales and account management.
• Experience working with CRM systems.

The ideal candidate will be someone who genuinely enjoys building relationships with customers. You'll be proactive, enthusiastic, and comfortable spending time on the road visiting clients. Most importantly, you'll have the ability to develop trust with customers and increase sales by identifying opportunities to upsell and add value to existing accounts.

Benefits

• Competitive salary
• Bonus/commission structure
• Company vehicle or mileage allowance
• Company pension
• Holiday entitlement
• Ongoing training and development
• Opportunity to join a growing and successful business

If you're a people-focused sales professional who enjoys building long-term customer relationships and driving revenue growth, we'd love to hear from you. Please email your CV to or call