Growth Marketing Manager

A global, publicly listed technology company with a growing EMEA business. The marketing behind that growth needs to keep pace, and this role is central to making that happen.

About the role

We’re looking for a Growth Marketing Manager to own integrated campaign strategy and execution across the region, turning audience insights, product priorities, and revenue goals into programs that generate real pipeline. This is a UK-based hybrid role with very flexible working arrangements.

This is not a brand awareness role. You’ll build and run multi-channel campaigns that move accounts through the funnel, and you’ll be measured on the results. You’ll work closely with regional Sales, Product Marketing, Communications, and the wider Growth Marketing team, coordinating execution across paid media, email, content, webinars, events, direct mail, and Sales outreach. If you can shape a campaign approach on Monday and be deep in execution by Wednesday, this role was built for you.

What you’ll be doing

• Own integrated campaign strategy and execution across EMEA, aligned to priority audiences, solutions, named accounts, and regional revenue goals
• Translate regional revenue priorities into a tiered approach, with bespoke programs in priority markets and scalable programs across the wider region
• Build and run multi-channel programs spanning paid media, email, content syndication, webinars, events, landing pages, direct mail, and Sales outreach
• Execute account-based marketing programs at the 1:1, 1:few, and segment level, targeting key accounts and supporting active pipeline
• Partner with regional Sales teams to identify priority accounts and buying groups, and coordinate outreach and follow-up that supports deal progression
• Track performance across engagement, meetings, opportunities, and pipeline, and use the data to sharpen targeting, messaging, and investment decisions
• Manage campaign timelines, budgets, vendor relationships, and post-campaign reporting end to end

What we’re looking for

• At least five years in B2B growth marketing, demand generation, integrated campaigns, field marketing, or ABM
• A track record of developing and executing multi-channel campaigns that contributed directly to qualified pipeline
• Hands‑on experience with paid media, email, webinars, content, events, direct mail, and Sales activation
• Experience building ABM programs for named accounts or priority audience segments
• Previous experience with marketing automation and CRM platforms, specifically HubSpot and Salesforce
• Strong analytical skills, with the ability to turn campaign data into clear, actionable recommendations
• Experience using AI tools for campaign planning, targeting, or optimization
• Fluent English, written and spoken

Nice to have

• Background in technology, martech, SaaS, or digital media
• Experience marketing to enterprise buyers across multiple EMEA markets
• Experience using intent data across several EMEA markets and adapting programs to different audiences and Sales priorities

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