In-store Execution & NBA Delivery Lead

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background & Programme Context

The Commercial Digital Services Value Pool, within Haleon's Digital & Technology Function, represents a major enterprise-wide transformation effort aimed at unlocking more than £250m in commercial benefits over 3–5 years, enabled by over £100m in targeted digital investment.

Within this portfolio, the Go To Market Transformation Programme is a strategic multi-year initiative designed to modernise how Haleon engages customers, pharmacies, healthcare professionals and retail partners through digitally enabled commercial capabilities.

As consumer expectations evolve and retail environments become increasingly competitive, Haleon requires modern capabilities that enable commercial and field teams to execute with greater precision, visibility and effectiveness. Success depends upon empowering teams with integrated customer insights, intelligent recommendations and connected engagement capabilities that drive consistency and performance across global markets.

The programme supports Haleon's ambition to transform commercial execution through digitised field activities, enhanced customer engagement, AI-powered decision support and in-store execution excellence. By combining CRM capabilities, pharmacy engagement experiences, image recognition, retail execution capabilities and Next Best Action recommendations, the programme aims to improve sales force effectiveness, strengthen customer relationships and optimise commercial performance across global markets.

The Go To Market Transformation portfolio brings together four strategic transformation pillars:

1. Salesforce of the Future

Delivering next-generation CRM capabilities, field force digitisation and customer engagement solutions that provide representatives with improved visibility, productivity and effectiveness whilst enabling more connected and data-driven interactions with healthcare professionals, customers and commercial partners. This includes the global deployment and continuous evolution of Haleon's future CRM ecosystem and associated commercial engagement capabilities.

2. Pharmacy Transformation

Creating connected pharmacy experiences that combine digital engagement, ordering, loyalty, education, category insights and support services into a unified pharmacy ecosystem. The programme is designed to strengthen Haleon's partnerships with pharmacies, simplify engagement, improve service experiences and unlock sustainable growth across one of Haleon's most strategically important commercial channels.

3. In-Store Execution Transformation

Delivering next-generation retail execution capabilities that enable field teams to plan, execute, track and optimise in-store activities more effectively. This includes store visit management, task execution, compliance monitoring, merchandising effectiveness, retail performance insights and execution analytics designed to improve visibility and consistency across customer-facing activities.

4. Next Best Action & Image Recognition

Implementing AI-driven capabilities that provide field representatives with intelligent recommendations and prioritised actions to maximise commercial performance. Leveraging advanced analytics, customer data and image recognition technologies, these solutions enable real-time assessment of store conditions, shelf execution, distribution compliance, promotional effectiveness and growth opportunities whilst driving more targeted and effective customer interactions.

Together, these capabilities are transforming how Haleon engages customers, executes in-store activities and enables commercial teams to deliver more effective, connected and insight-driven customer experiences at scale.

Role Overview

The Head of In-Store Execution & Next Best Action Product Delivery is the senior delivery authority responsible for the successful end-to-end execution of Haleon's In-Store Execution and Next Best Action transformation portfolio, spanning Retail Execution, Image Recognition, AI-driven decisioning, field force effectiveness and execution excellence capabilities.

Sitting within the Commercial Digital Services Value Pool of the Digital & Technology function and partnering closely with the Customer Growth (Commercial Excellence) organisation, the role oversees the delivery of a complex, multi-million-pound digital, data and technology portfolio across global and regional markets.

The role is accountable for translating strategic ambition into high-quality execution, ensuring delivery risks and dependencies are proactively managed and maintaining alignment across Product Management, Engineering, Deployment & Adoption, Commercial Excellence, Data & Analytics and market teams.

The Head of In-Store Execution & Next Best Action Product Delivery is accountable for delivering outcomes against time, cost, scope, quality and regulatory expectations whilst ensuring alignment with enterprise architecture, business priorities and market needs.

This role requires a highly experienced leader capable of navigating a complex global matrix organisation, orchestrating multiple global teams and external partners, and ensuring delivery excellence across one of Haleon's most strategically important commercial transformation portfolios.

While operating within the broader Go To Market Transformation portfolio and working closely alongside the Salesforce of the Future and Pharmacy Transformation teams, this role is accountable solely for the delivery of In-Store Execution Transformation, Retail Execution Excellence, Image Recognition and Next Best Action capabilities. Accountability for CRM transformation, healthcare professional engagement, customer engagement platforms and Pharmacy Transformation capabilities sits outside of this role's scope.

Key Responsibilities

In-Store Execution & NBA Portfolio Leadership & Ownership

Own end-to-end delivery of the In-Store Execution and Next Best Action portfolio within the wider Go To Market Transformation Programme, including retail execution, image recognition, AI-driven recommendations, execution optimisation and field force effectiveness capabilities.

Lead delivery across multiple global markets, ensuring alignment with commercial priorities, market needs and strategic transformation objectives.

Oversee integrated delivery plans spanning product, engineering, deployment, change management, adoption, data science, analytics and commercial workstreams.

Drive delivery of scalable capabilities that improve retail execution quality, merchandising compliance, field force productivity and sales effectiveness.

Ensure transformational initiatives are delivered in alignment with Haleon's commercial growth strategy and value realisation objectives.

Retail Execution & Intelligent Decisioning Transformation

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