Sales Manager

• Sales Manager* * * *TW2 Health and Fitness Club, Twickenham* * * *Full time* * * *Salary £32000 per annum plus uncapped OTE * * * *Reports To General Manager* *Role Summary* We are seeking an ambitious results driven Sales and Retention Manager to lead commercial growth and member engagement at our premium health club In this dual focused leadership role you will drive both ends of the member lifecycle acquiring new members through strategic outreach and local marketing while building robust retention strategies that reduce churn and enhance member satisfaction You will manage and inspire a team of Membership Advisors working closely with the Fitness and Front of House teams to ensure an outstanding member experience from day one *Key Responsibilities* *Membership Sales and Revenue Growth Lead Generation and Sales Execution* Drive the full sales pipeline from inbound enquiries and digital leads to outreach events corporate partnerships and community networking *Team Leadership * Recruit train and mentor the sales team to consistently achieve monthly quarterly and annual sales targets *Tours and Conversions * Conduct high converting club tours and implement effective consultative sales techniques aligned with our brand values *Campaign Strategy * Collaborate with the marketing team to execute targeted promotional campaigns and seasonal open days *Member Retention and Engagement Churn Reduction Strategy * Monitor key metrics attrition rates class attendance club usage frequency to identify churn risks and implement targeted intervention campaigns *Onboarding Excellence * Oversee the member onboarding journey induction. *Member Feedback and Resolution * Manage member feedback channels NPS surveys cancellation requests exit interviews to address root causes of member drop off * * *Community Building * Partner with the Group Exercise and Personal Training teams to organise member events challenges and workshops that foster a strong club community *Reporting and Financial Management * Track and present weekly and monthly performance reports on sales pipelines conversion rates and net member movement *CRM Management * Maintain full data integrity within our CRM system and optimise membership package sales e g peak vs off peak, corporate tiers flexible vs annual contracts to maximize yield per member *Candidate Requirements* Essential Experience and Qualifications Industry Experience Minimum 2 to 3 years in sales or retention management within the UK health fitness or leisure sector commercial health clubs boutique studios or public sector leisure trusts Proven Track Record Demonstrated success in hitting sales targets and implementing measurable retention or churn reduction strategies CRM Proficiency Experience using health club management software Team Management Experience supervising coaching or leading a team in a target driven customer facing environment *Skills and Personal Attributes* Strong commercial acumen and comfortable working with financial targets and KPIs. Excellent communication interpersonal and negotiation skills.

High emotional intelligence with a genuine passion for fitness health and customer care.

Analytical mindset with the ability to turn membership data into actionable operational strategies. Flexibility to work weekends, evenings and promotional event days as required *Benefits and Compensation* Competitive base salary with an uncapped commission structure Free full health club membership plus family or partner discount Contributory UK Workplace Pension scheme 28 days holiday entitlement including UK bank holidays Career progression opportunities within a growing fitness group Ongoing professional development and training courses In-house and company wide discounts