Senior CRO Analyst

As a Senior CRO Analyst in West Yorkshire/Greater Manchester, you will use conversion rate optimisation insight to improve customer journeys for major player within the Leisure Industry across the UK, EU and US. As part of the Marketing team, you will identify opportunities, test changes and help improve customer conversation rates and sales performance. Client Details The organisation operates in the Leisure, Travel & Tourism sector in the North West (West Yorkshire and Greater Manchester) Description Reporting into the CMO and partnering with Digital Marketing Manager and Product Marketing Manager, you'll own conversion optimisation, helping identify opportunities to improve customer experience, increase conversion rates and deliver measurable revenue growth. You'll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams. Key responsibilities include: Own the conversion and optimisation roadmapAnalyse customer behaviour to identify friction points throughout customer journeysAnalyse A/B tests and experimentation initiatives.Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights.Quantify opportunities through commercial business cases and revenue forecasting.Evaluate test results and translate findings into clear recommendations.Partner with Product, Marketing and Sales teams to deliver improvements.Build a culture of experimentation and evidence-based decision making.Measure the commercial impact of optimisation initiatives and report outcomes to senior stakeholders.Leverage AI tools and emerging technologies to improve analysis, insight generation and testing effectiveness. Profile We're looking for a proactive and commercially minded Senior CRO Analyst or Digital Optimisation Analyst who enjoys solving complex customer journey challenges and translating insight into measurable business outcomes. You will likely have: 5+ years' experience within CRO, experimentation or optimisation.Proven experience analysing A/B testing programmes.Hands-on SQL experience.Experience using web analytics and customer behaviour tools such as GA4 and FullStory.Experience with experimentation platforms such as Kameleoon, Optimizely, AB Tasty or VWO.The ability to build business cases and quantify commercial opportunity.Strong stakeholder management and communication skills.A highly autonomous approach and confidence making recommendations to senior leaders.Job Offer Permanent Senior CRO Analyst position based West Yorkshire / Greater ManchesterSalary of 55,000 to 65,000, with wiggle room, for the right candidateBonus of up to 30%.Company pension.Private healthcare and life insurance.If you're interested in this role, apply now. People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.