AFE Recruitment
Field Sales Rep
Field Sales Rep at AFE Recruitment, based in Waltham Cross, East of England. This is a permanent role.
- Pay
- Not given by the employer
- Hours and contract
- Permanent · On site
- Location
- Waltham Cross, East of England
- Closing date
- Sector
- Sales Executive
Reference https://www.surecallrecruitment.com/job/field-sales-rep/
About the role
Job Title – FIELD SALES REPRESENTATIVE – FOOD (FMCG)
Location – Waltham Cross
Salary – £36,000 per annum plus company vehicle and commission after 3 months’ probation
Role – Field based, full time and permanent after 3 – months’ probation period
A leading continental foods supplier is currently recruiting for experienced Foodservice Field Sales Representatives to sell and promote their products from distribution centres located in Waltham Cross
This is a fantastic opportunity for an ambitious and commercially driven salesperson with experience within the foodservice, catering, hospitality or food wholesale market.
You will take ownership of a designated sales territory, identifying and winning new customers while developing existing accounts and increasing spend.
This is a genuine new-business-focused field sales role. We are looking for someone who enjoys getting out into the market, opening doors, meeting decision-makers and converting opportunities into long-term customers.
This role would suit candidates with experience as a Foodservice Sales Executive, Field Sales Executive, Territory Sales Executive, Business Development Executive, Foodservice Account Manager or Business Development Manager.
Annual Salary of £36,000 per annum
Working hours: Monday to Friday: 8.00am – 5.00pm
Essential Skills
To be successful as a Foodservice Field Sales Executive, you will need:
- Proven experience within field sales, business development or territory sales
- A strong track record of winning new business and opening new customer accounts
- Confident prospecting and lead-generation skills, including cold calling and face-to-face approaches
- Experience building and managing your own sales pipeline and territory
- Strong relationship-building skills with the ability to engage owners, managers, buyers and key decision-makers
- Excellent communication, negotiation and closing skills
- Commercial awareness with the ability to work towards sales, revenue and margin targets
- A proactive, self-motivated and target-driven approach
- Ability to work independently and plan customer visits effectively
- Comfortable spending most of your working week out in the field
- Full UK driving licence with no more than 3 points or major endorsements
- Van Driving experience ideal
Desirable Skills
It would be advantageous if you have:
- Previous sales experience within foodservice, food wholesale, catering or hospitality
- Experience selling directly to foodservice end users
- Experience selling into restaurants, takeaways, QSR operators, hotels, pubs, cafés, caterers, care homes or education
- Experience identifying and winning high-volume or multi-site accounts
- Experience growing spend and product penetration within existing accounts
- Previous experience working for a foodservice wholesaler, distributor or supplier
If you are interested apply online or Call Dan on [phone removed].
Reference: https://www.surecallrecruitment.com/job/field-sales-rep/ · Posted 6 days ago · Closes 27 Nov 2026 · Listed via AFE Recruitment
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