Policy & Public Affairs Manager

The Policy & Public Affairs Manager, which we at Guide Dogs call External Affairs Manager plays a pivotal role in empowering people with sight loss to live the life they choose. This position leads the development of policy and campaigns within the country, aligning with Guide Dogs’ strategic objectives. Working collaboratively with the central policy, public affairs, and campaigns team, as well as the country leadership team, the role builds strategic partnerships with government bodies, local authorities, societies, and other key organisations. This ensures Guide Dogs remains informed and influential on all policy initiatives affecting the organisation and its stakeholders.

The post-holder is responsible for shaping policy positions, drafting responses to consultations from councils, combined authorities, and devolved governments, and driving impactful campaigns at a regional level. A key focus is increasing the involvement of blind and partially sighted people in advocacy and campaigning.

Additionally, the role leads the implementation of Guide Dogs’ regional marketing and communications strategy across the Devolved Nations. This includes raising brand awareness, engaging diverse audiences—service users, families, volunteers, donors, and the public—and delivering integrated communications plans that strengthen Guide Dogs’ presence and impact.

Key Responsibilities

Policy Development

• Lead the creation of country-specific policy and position papers, ensuring alignment with organisational strategy.
• Prepare responses to consultation papers from devolved administrations, local government, and regional bodies.
• Represent Guide Dogs on committees, working groups, and forums, staying informed on policy issues impacting the organisation and its service users.

Public Affairs

• Build and influence relationships with key stakeholders, including elected representatives and senior officials.
• Represent Guide Dogs at Government Scrutiny Committees and cross-party groups.
• Act as the primary liaison with local government and statutory agencies.

Campaigns & Influence

• Strategically lead and coordinate campaigns at a country level, ensuring alignment with devolved policy priorities.
• Develop and deliver campaigns addressing local needs of the visually impaired community.
• Foster partnerships within the Third Sector to build consensus and amplify Guide Dogs’ strategic aims.

Marketing & Communications

• Drive awareness and engagement through integrated marketing and communications plans.
• Manage social media channels and mitigate reputational risks.
• Collaborate with national and regional teams to maximise impact and consistency.

Leadership & People Management

• Provide strong leadership to local staff and volunteers, promoting best practice and knowledge-sharing.
• Oversee recruitment, performance management, and compliance with safeguarding policies.
• Ensure high levels of engagement through effective communication and leadership.

Financial Accountability

• Support fundraising initiatives and monitor operational budgets to ensure efficiency and compliance.

Diversity & Inclusion

• Champion Guide Dogs’ diversity agenda, ensuring services are inclusive and accessible.
• Work with external partners to create a more inclusive environment for people with sight loss.

  This is a home-based role, working Monday to Friday, 9:00 AM to 5:00 PM. However, the successful candidate must live within a reasonable travelling distance of the Cardiff office, as occasional attendance may be required.