Demand Gen Exec

Demand Generation Executive / London / Hybrid / £40,000 + Bonus

A private equity-backed, leading international media organisation is looking for a Demand Generation Executive to join a newly created demand generation team supporting ambitious digital growth plans.

As the business continues to invest in digital products, memberships and audience development, you’ll play a key role in building awareness and generating demand through LinkedIn-led campaigns, thought leadership and content marketing. This is an excellent opportunity to join a growing team and develop within a modern B2B marketing environment.

The Role

You’ll take ownership of LinkedIn as a core demand generation channel, creating engaging content and delivering campaigns that grow audiences and generate high-quality engagement.

Key responsibilities include:

• Planning and executing LinkedIn paid and organic campaigns
• Managing social content calendars and thought leadership programmes
• Driving audience growth and community engagement
• Supporting employee advocacy initiatives
• Monitoring campaign performance and reporting on key metrics
• Conducting A/B testing and identifying optimisation opportunities
• Collaborating with Brand, Campaign Marketing and Marketing Operations teams

What We’re Looking For

• Experience in B2B social media or digital marketing
• Strong knowledge of LinkedIn marketing and audience engagement
• Experience creating engaging content across corporate social channels
• Analytical mindset with experience using social media insights and GA4
• Experience with social scheduling tools and marketing platforms
• Excellent copywriting and communication skills

This is an exciting opportunity for a digital marketer looking to specialise in demand generation within a growing, digitally focused marketing team.