Business Development Manager

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Job Reference bluebirdcare/TP/1467/3025

Apply for this job Number of Positions: 1 Contract Type: Part Time Contract Details: 3 days per week Salary: £18000 - £20000 Working Hours: Part time Location: Essex Closing Date: 05/12/2026 Job Category: Office

Job Introduction

Job Description: Business Development Manager

Reports to: Director

Purpose of role

To work with the management team to build the Bluebird Care brand in the local area, and drive the continued growth and success of the business.  

Key responsibilities

To develop and lead the marketing strategy for our domiciliary care business. The PR and marketing executive has a key influence on how people see our brand. This varied role requires excellent communication skills, great planning and organisational ability, creative talent and marketing experience. You will be a key point of contact for communications with our external and internal stakeholders. The customer experience is key to the marketing strategy. 

Duties 

• Work with the management team to develop the marketing strategy and lead on its implementation.
• Identify advertising and other promotional opportunities. Write copy for adverts and produce other promotional materials for the local press, specialist publications, local radio etc. 
• Research and produce company leaflets and brochures that are easily accessible to people with a range of communication needs. Liaise with designers and printers and arrange distribution.
• Establish relationships with the local media to positively raise the profile of the company.
• Organise feedback and PR events such as specialist care themed initiatives, summer events programme, customer/ family forums, charitable events, etc.
• Manage photography, photoshoots, interviews and press releases / press responses for PR purposes
• Manage the business microsite in line with brand guidelines, creating up to date content that is engaging and accessible.
• Use social media as a promotional and business tool in line with brand guidelines. Provide advice to the Bluebird Care team on best practice for the commercial use of social media channels.
• Evaluate the effectiveness of marketing campaigns and take necessary actions to improve and / or leverage successes.

• Manage business relationships across the health and care community 
• Research, identify and develop relationships in the local community maintaining a robust pipeline of opportunities by growing, influencing and leveraging your network.
• Lead and motivate the team to achieve enquiry generation objectives with the primary goal of bringing in new business to increase market share and generate employment opportunities.
• Develop and deliver a range of innovative approaches both face to face and virtually to increase awareness of Bluebird Care’s customer services and employment opportunities in the local community.
• Support the local community and position Bluebird Care as experts in social care by engaging in events, running workshops and raising awareness of elderly related issues.
• Generate referrals from a diverse range of community stakeholders who come into contact with older people such as GPs, Discharge Nurses, Practice Managers, Solicitors and community groups
• Research, plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
• Be prepared to work flexibly as part of the Bluebird Care team
• Promote the growth and development of the business. Work with the management team to achieve key performance targets and deliver within budget.

This list is not exhaustive and from time to time you may be required to undertake additional duties.

Role specification

This provides a picture of the skills, knowledge and experience you must have to carry out the role. You should demonstrate how you meet the ‘essential criteria’ by giving examples where possible. We will use this information to select suitable applicants for this post.

Essential Experience

• Previous experience in business development, sales, marketing, community engagement or relationship management.
• Experience generating