Personalised Registrations Executive

Job summary

Are you able to help deliver a lucrative sales strategy?

Can you effectively collate, monitor and interpret data?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

The Personalised Registrations team is responsible for maximising revenue and delivering excellent customer service through the sale and promotion of DVLA personalised registration products. The team manages a range of commercial activities, including sales events, registration valuation and pricing, performance monitoring, market analysis, and customer engagement. Working closely with internal and external stakeholders, they use data and market intelligence to drive sales performance, identify opportunities for growth, and support future forecasting. The team also oversees wider commercial services, promotes continuous improvement, provides specialist advice, and represents DVLA at external events, ensuring strong customer, supplier, and stakeholder relationships while supporting the organisation’s commercial objectives.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DVLA:

DVLA – Home , Civil Service Careers

Job description

To promote and support the successful delivery of the Personalised Registrations sales scheme through the identification and pricing of registrations, making registrations available for sale, promoting the brand, and analysing and reporting on sales performance. To manage PR Sales operational functions and act as a Subject Matter Expert, providing guidance and support to colleagues, customers and stakeholders. To maintain and develop knowledge of the personalised registrations product and the commercial market in which it operates. To identify and implement improvements to sales and marketing operations that support revenue generation and enhance the customer experience. To complete data analysis activities and produce sales performance reporting. To build effective working relationships with internal teams, suppliers and stakeholders. To support the broader Directorate and Agency functions through wider corporate responsibilities.

Your responsibilities will include, but aren’t limited to:

1. Support Personalised Registrations sales activities to achieve revenue targets, enhance customer service, and identify growth opportunities.
2. Co-ordinate and deliver multiple sales events, ensuring successful delivery through effective stakeholder engagement.
3. Assist with registration valuation, pricing, and performance monitoring to maximise commercial returns.
4. Analyse and report on performance data, producing MI to support efficiency, forecasting, and income generation.
5. Support wider commercial services and contribute to business improvements through specialist advice and stakeholder support.
6. Develop product knowledge and promote the Personalised Registrations brand across internal and external networks.
7. Represent DVLA at events, provide specialist guidance, and build positive relationships with customers and stakeholders.
8. Undertake management responsibilities, including recruitment and employee relations casework.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile.Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

To be successful in this role you will need to have the following experience:

1. Strong analytical skills with the ability to interpret data, identify trends, and support revenue growth.
2. Experience of driving continuous improvement and implementing more efficient ways of working.
3. Effective team-working and communication skills, with the ability to collaborate and contribute to shared objectives.
4. Working knowledge of Microsoft Excel and the ability to quickly learn new systems and processes to deliver high-quality outcomes.

Additional Information

We welcome applications from candidates who can speak Welsh and English. Welsh language skills could be useful in this role, but it is not an assessment criterion, so it won’t put you at any disadvantage during recruitment if you aren’t a Welsh speaker. Please note that the application and assessment process will be held in English.

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 35 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

Occasional travel to other offices will be required, which may involve overnight stays.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

Visa Sponsorship

Please note that we do not hold a UK Visa & Immigration (UKVI) Skilled Worker Licence sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship. Candidates must ensure they have the appropriate rights to work in the UK before application.

Behaviours

We'll assess you against these behaviours during the selection process:

• Seeing the Big Picture
• Making Effective Decisions
• Delivering at Pace
• Changing and Improving

Benefits

Alongside your salary of £32,027, Driver and Vehicle Licensing Agency contributes £9,278 towards you being a member of the Civil Service Defined Benefit Pension scheme.