eCommerce Marketing Executive

Culligan are looking for an ecommerce / content marketing executive to support the day-to-day management, optimisation, and development of our digital estate across multiple websites.

This role will focus on:

• Improving performance and conversion on culligan.co.uk (our primary site)
• Supporting the build, setup, and growth of 2–3 additional supporting sites

You’ll work closely with the eCommerce Manager to deliver landing pages, maintain site content, and support CRO, SEO, and reporting initiatives. This is a hands-on role suited to someone comfortable both optimising existing experiences and building from scratch.

Requirements

Website Management & Delivery (Core)

• Help manage and maintain 3–4 websites, including culligan.co.uk and supporting sites
• Build and launch landing pages, new sections, and content across sites
• Ensure consistency in UX, structure, and content quality
• Manage product listings, categories, and on-site content within the CMS
• Conduct regular audits to identify issues, gaps, and optimisation opportunities

CRO & SEO Implementation

• Support conversion optimisation on culligan.co.uk and key journeys
• Assist with A/B testing (setup, QA, and monitoring)
• Implement on-page SEO improvements (metadata, content structure, internal linking)
• Apply UX and best practice to improve performance across all sites

Performance & Reporting

• Help monitor performance across all sites (traffic, engagement, conversion)
• Support GA4 tracking, funnel analysis, and reporting
• Help build and maintain reporting frameworks and dashboards
• Identify performance issues and recommend actions

QA, Releases & Technical Support

• QA site updates before and after release
• Support tracking validation (GA4 / GTM)
• Identify and escalate bugs or journey issues
• Maintain documentation/change logs

Benefits

• 25 days holiday plus bank holidays
• Holiday purchase scheme available
• Pension – Salary exchange Scheme
• Life Assurance
• My Culligan benefits -Discount platform
• Culligan Product discounts
• Employee Assistance programme
• Ongoing Training and Development
• Enhanced maternity, paternity, and grandparent leave