Search Engine Optimization Analyst

LONDON, ENG Fisher Investments The Opportunity:   The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies. The Day-to-Day:   Manages a program to ensure the elements are completely and efficiently meeting the business requirements Manages all phases of various projects from envisioning through deployment Reports on project and program performance to the Legal, Compliance, Communications and Data Protection (LCCD) group and other management Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department Coaches, mentors, and motivates junior team members Works onsite, under direct supervision, in a team-based and open office environment Additional responsibilities may include:   Perform keyword research and competitive analysis Prepare dashboards and regular reporting for management Coordinate off-page activities like influencer outreach Monitor and evaluate search results and performance across the major search channels Develops new reports for senior LCCD management Maintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plans Communicates project updates and outcome to stakeholders outside the Reputation Team Your Qualifications:   Bachelor’s degree or equivalent combination of education and experience required At least 3 years of digital organic marketing, public relations, or equivalent experience preferred Highly developed qualitative and/or quantitative skills required Ability to analyze various situations and develop creative solutions Excellent verbal and written communication skills High level of attention to detail Ability to adapt to changes in a fast paced, team environment Ability to prioritize workload and manage time across various tasks Proficient in Microsoft Office software Proficient with web technologies such as HTML, CSS, JavaScript preferred Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred Why Fisher Investments Europe:   The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients’ best interests by using a simple and transparent fee structure and recognised European custodians.   It’s the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including: 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays Enhanced maternity pay package with 16 weeks’ top up to full base pay for eligible employees $10,000* fertility, hormonal health and family-forming benefit A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions Gym subsidy of up to £50 per month Employee Assistance Program and other emotional wellbeing services A collaborative working environment that practises ongoing training, educational support and employee appreciation events This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.  *Employees residing outside of the US will be eligible for the $10,000 equivalent in their local currency.   FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER