Marketing Manager

Company Description

Come join us and make a difference in the world!

Discover more at www.necsws.com

NO AGENCIES PLEASE

Job Description

As a Marketing Manager, you'll need to: 

Key Responsibilities 

Campaign Management & Demand Generation 

• Plan, run, and optimise integrated lead and demand generation campaigns that drive demand and support revenue targets for customer acquisition and expansion. 
• Lead multi-channel campaigns across email, media website, events, paid media and social. 
• Use data to track and optimise MQL > SQL performance. 
• Work with Sales on ABM activity targeting priority accounts and buying groups. 
• Organise and attend in-person and online events. 

Digital & Website Performance 

• Own and deliver the website strategy to increase traffic, engagement and conversion. 
• Improve user journeys and ensure content supports priority initiatives across the Justice sector. 
• Monitor and analyse website analytics to identify improvements and report progress. 
• Ensure every web asset has a clear purpose and supports the wider marketing strategy. 

Content & Thought Leadership 

• Develop compelling content that positions NEC as the supplier of choice for local and central government within the Justice space. 
• Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets. 
• Craft messaging for key initiatives, product propositions, and sector-wide challenges  
• Maintain consistent tone of voice and ensure alignment across all channels. 

Team Leadership & Coaching 

• Line-manage and coach a team of one in digital, content, and campaign implementers. 
• Provide clear direction, feedback, and development opportunities. 
• Promote a collaborative, supportive, and high-performance culture. 

Stakeholder Management 

• Work closely with Product, Sales, Leadership and subject matter experts to shape initiatives. 
• Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy. 
• Communicate campaign progress and performance against KPIs to senior leadership. 
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.   

Reporting, Insights & Automation 

• Monitor and track activity and deliver regular reporting on KPIs. 
• Analyse campaign and website data to recommend improvements. 
• Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity. 
• Use marketing automation tools (e.g. Active Campaign) to build workflows, nurture programmes, and lead scoring. 
• Ensure data quality and reporting accuracy across CRM and marketing systems. 

And with support, you'll need to: 

• Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the Justice sector
• Manage stakeholders' expectations 
• Track marketing performance and return on investment and prepare monthly reports for management 
• Monitor and report on competitor activity 
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities 

Qualifications

Who are we looking for: 

The