Area Sales Manager, Birmingham

Are you an experienced Area Sales Manager who thrives through specification selling on winning new business, developing long-term client relationships and driving regional revenue growth?

Our client, a business that designs, develops, manufactures and installs passive fire protection is looking for a commercially focused Area Sales Manager to take ownership of a defined territory, grow market share and lead from the front.

This is a dynamic, client-facing sales role combining strategic business development, account management as well as a specification sell.  You’ll manage both inbound enquiries and proactive new business activity, ensuring a structured sales pipeline and consistent delivery against revenue targets.

This role combines home office based planning with regular field sales activity, including meetings with contractors, consultants and end clients. Occasional visits to the office in the South of the UK will also be required.

Key Responsibilities:

• Drive regional sales performance and achieve monthly revenue targets
• Identify, develop and convert new business opportunities
• Manage and grow key customer accounts
• Take ownership of larger project opportunities and tender submissions
• Implement clear pipeline management and forecasting processes
• Maintain accurate CRM reporting and opportunity tracking
• Conduct structured quotation follow-ups and secure conversions
• Deliver CPD presentations and product awareness sessions
• Represent the business at client meetings, exhibitions and networking events
• Collaborate closely with sales support and marketing teams
• Strengthen brand presence across LinkedIn and industry platforms
• Support and mentor junior members of the sales team

Who They’re Looking For:

• Proven experience as an Area Sales Manager, Regional Sales Manager or Business Development Manager for specification sales
• Desirable knowledge from the Fire Protection industry
• Strong B2B sales background, ideally within a technical or project-led environment
• Experience managing higher-value tenders or complex sales cycles
• Confident presentation and stakeholder engagement skills
• Excellent pipeline management and CRM discipline
• Strong organisational and time management skills
• A proactive, target-driven approach
• Ability to coach, influence and lead by example

What’s on Offer:

• Salary £45,000 – £55,000 plus company car and bonus
• Generous holiday allowance with the option to buy extra days
• Early finish and
• Free onsite parking
• Employee Assistance Programme
• Social events and team activities
• Supportive, people-focused culture

If you’re a commercially driven Area Sales Manager ready to step into a role where you can genuinely make an impact, we’d love to hear from you.