Freelance Brand Strategist

Campaign Strategist / Brand Storyteller (Freelance) We're looking for a mid-level freelance Campaign Strategist / Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics. This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential. Role details Start: Monday 2nd February Contract length: 3 months Rate: £435 per day (maximum) IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader) Location: High Street Kensington Hybrid working: 3 days onsite per week (non-negotiable) Work pattern: Full-time, 5 days per week Level: Mid-level The role You'll be responsible for developing the strategic narrative and message architecture for a major editorial-style campaign. The focus is on storytelling, positioning, and brand impact, rather than channel execution or performance metrics. Key responsibilities Develop a large-scale brand / editorial-led campaign Define campaign narrative, messaging, and strategic direction Shape storytelling suitable for a national news audience Work closely with internal teams to guide campaign output Ensure consistency of message across digital campaign touchpoints Requirements Proven experience as a Campaign Strategist, Brand Strategist, or Editorial Strategist Strong background in agency environments Experience working on campaigns comparable in tone and ambition to major newspaper brands Strategic thinker with a storytelling-first approach Not suitable for fractional CMOs or traditional marketing executive profiles Must be immediately available Apply If you're a strategic storyteller with agency experience and availability to start immediately, we'd love to hear from you. *Rates depend on experience and client requirements