Head of Brand

Head of Brand | North UK (Leeds, Manchester, Sheffield area) £90,000 - £100,000 + Bonus The Role: We're looking for a Head of Brand to lead the brand forward as they are continuing through one of the biggest growth periods! This is a senior, hands-on leadership role for someone who knows how to build a modern, high-growth D2C brand through organic social, creative storytelling, standout experiences, PR, and community-led moments. You'll take full ownership of building the story of the brand as they enter new areas. Key Responsibilities: · Define and evolve the brand strategy, positioning, voice, and identity · Lead organic social strategy across key platforms, driving cultural relevance and growth · Set the creative vision across content, campaigns, and brand storytelling · Own PR and earned media strategy, building meaningful press and cultural moments · Establish clear brand KPIs and track performance across awareness, engagement, and sentiment · Take full ownership of the budget (ATL, PR, Social, Digital etc) Key Requirements: · Proven experience leading brand in a high-growth D2C, Retail or consumer business · Excellent experience across all areas of brand marketing (ATL, PR, Digital, Social, Content, Events, and Influencer management) · Experience owning PR strategy and building earned media relationships · Strong communication to drive results and communicate with stakeholders across the business · Natural storyteller who creates compelling and creative marketing to drive brand forward *Rates depend on experience and client requirements