Senior CRM Executive – £45k

Senior CRM Executive Orpington (3-4 days per week onsite) £40,000 - £45,000 We're working with a fast-growing, digital consumer business looking to hire a hands-on Senior CRM Executive to drive engagement, repeat purchase and customer lifetime value. This is not a coordination or strategy-only role. They're looking for someone who enjoys being in the platform daily - building, launching and optimising campaigns directly. The Role You'll take ownership of CRM campaign execution across email, push and in-app channels, helping to drive repeat transactions and customer retention within a performance-focused environment. Responsibilities * Build and deploy email, push and in-app campaigns to drive engagement and repeat purchase * Create and optimise automated journeys across onboarding, active, non-purchaser and lapsed segments * Support high-impact promotional campaigns, including urgency and countdown mechanics * Own test-and-learn activity across messaging, timing, segmentation and incentives * Use behavioural and transactional data to drive segmentation and personalisation * Partner with Product and Data teams to improve targeting and campaign performance * Execute at pace within a lean, high-accountability team Requirements * 1-3 years' hands-on CRM experience within ecommerce, gaming, subscription or similar digital environments * Confident building campaigns and automation workflows end-to-end * Strong understanding of retention metrics such as repeat purchase rate, churn and lifetime value * Commercial mindset focused on revenue impact and performance outcomes * Comfortable working in a fast-moving, data-led business This is a great opportunity for someone who enjoys execution, testing and optimisation, and wants to take real ownership of retention performance. £40,000 - £45,000. Orpington-based, 3-4 days per week in the office. *Rates depend on experience and client requirements