Digital Marketing Manager

Our client is a fast-growing property investment agent, with an impressive global client base and ambitious growth plans for the next 12 months. They now have an opportunity for a Digital Marketing Manager, to lead the digital marketing strategy which falls in line with the Director and CEO’s vision for the company as pioneers in the market. Their vision is to become a news and knowledge-based platform who are constantly educating the market and using social media content, videos and creative design work to speak to their audience, by not constantly pushing product but rather establishing ourselves themselves as the number one trusted online source for information on property investment.

 

The main responsibilities will include:

 

Managing all online marketing campaigns and lead ad spend.

Managing Google campaigns, PPC, ensuring on 1st page of Google, tracking data and performance.

Generating brand awareness and higher traffic by implementing social media, SEO and online strategies.

Managing the company’s social media platform and web advertising.

Developing social media strategies, video content and regular news articles and updates.

Identifying the latest trends and technology within the industry that we can use to our advantage.

Design and implementation solutions for video and written content and copy.

Ensuring KPI’s and conversions are increased via building the correct marketing funnels and strategies.

Analysing site traffic including click navigation, shopping patterns, and purchase conversion.

Monitoring and maintaining the media budget keeping it within the required monthly market budget.

Reducing ad spend on direct product leads by using alternative methods such as organic reach, Linkedin, Youtube, Instagram etc.

Preparing and presenting digital marketing reports to the directors on a regular basis.

Track and monitor KPI’s of the marketing teams ensuring spend vs conversions are applied strategically.

 

Online Marketing Manager Requirements:

 

Bachelor’s degree in Marketing, Communications or related field.

Previous experience as an Online Marketing Manager

Experience within the Property Investment marketing sector

In-depth knowledge of digital marketing techniques.

Experience with social media networking and advertising.

Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.

Excellent communication skills.

Advanced project-management skills.

Knowledge of the latest technology and trends within the industry.

Good interpersonal skills.

 

Our client is offering an attractive package of £40,000 - £60,000k DOE, plus additional performance related rewards. The role will be based in Chelmsford, with the option of 2/3 days from home. They are also opening a central London office in 2022 which you can be based at should you prefer.

 

Attach your CV to apply for this exciting role.