UGC Lead – Contract

SALT is supporting a global FMCG business within the beauty and personal care sector. This role is for a UGC Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies. KEY CONTRACT DETAILS 6+ month contract, outside IR35 Hybrid working in London WHAT YOU'LL DO Source, recruit and onboard UGC creators aligned with brand values and audience Build and manage a scalable creator network to deliver consistent, high-quality content Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off Translate campaign and social strategy into clear, effective UGC briefs Ensure all content meets brand guidelines, platform best practice and cultural relevance Collaborate with brand, social and influencer teams to align output with campaigns and content calendars ABOUT YOU 3+ years' experience in UGC, influencer marketing, or social-first content roles Strong understanding of TikTok and Instagram content performance and formats Experience identifying culturally relevant creators beyond follower count metrics Ability to brief creators and provide clear, constructive creative feedback Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences *Rates depend on experience and client requirements