Marketing Lead

Marketing Lead - Arts Industry - London (Hybrid) - £65,000 I am working with a fantastic, luxury brand that are looking to make their first brand new hire into a new part of the business. As the new Marketing Lead you will take broad ownership of marketing to grow the business. This is an opportunity to be both hands-on and an executor across paid, CRM, content, social and brand - you will making the shots and implementing the marketing. Key responsibilities: · Own and deliver end-to-end marketing for exclusive collection launches, from campaign planning through to execution · Lead paid acquisition across paid channels (Instagram being a top priority), optimising performance · Take ownership of CRM, lifecycle marketing and retention strategies, driving repeat engagement and customer value · Build strong content, editorial, SEO and social strategy, building a recognisable brand voice - you will be acting as the brand guardian for this part of the business · DeProvide clear performance insights through analytics and research - find what works and what doesn't Key Skills we are looking for: · Strong experience within a start-up environment - comfortable working somewhere where experimental/running things from scratch · Strong commercial mindset, with experience driving growth and performance metrics · Hands-on experience with paid media platforms and CRM tools · Excellent stakeholder management skills, with the ability to collaborate with creatives and external partners · Analytical and data-driven approach with strong problem-solving skills · A proactive, entrepreneurial mindset with the confidence to take ownership · If you have previously specialised within a performance marketing role and moved generalist - this is the role for you! *Rates depend on experience and client requirements