Digital Analyst

Digital Analytics Specialist Leading Global Retail Group £40,000 - £45,000 + Performance Bonus Central London (Hybrid: 3 days in-office) Experience 1-3 years (Mid-level focus) Role Overview We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands. Core Responsibilities Tracking Infrastructure: Own the setup and optimization of Google Tag Manager (GTM) across web and mobile app platforms. Cross-Functional Collaboration: Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements. Mobile App Excellence: Drive mobile analytics using Firebase and GA4, ensuring consistent tracking across the entire customer journey. Data Integrity: Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance. Governance: Maintain technical documentation and data layer specifications to standardize practices across multiple business units. Experience Required Hands-on Technical Skills: Proven experience implementing GTM and GA4. Familiarity with Firebase and BigQuery is highly preferred. Stakeholder Management: You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently. Detail Orientation: A "leave no stone unturned" approach to debugging and data auditing. Adaptability: Comfortable working in a fast-paced, multi-brand environment with shifting priorities *Rates depend on experience and client requirements