Head of Paid Social, Lifestyle, London, c. £50-70K + benefits

Paid Social & Performance Lead, Lifestyle, London, SE London
 
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.
Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
 
The Role
  Own paid acquisition across Meta, TikTok, Google, Snapchat and X Lead channel strategy, budget allocation, optimisation and reporting Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC Work closely with creative teams to build and iterate high-performing ads Run structured testing across audiences, creative, placements and bidding Manage international campaign activity across multiple markets Deliver clear forecasting, pacing and performance insight to leadership  
About You
  Strong hands-on paid social buying experience, particularly across Meta and TikTok Proven track record scaling performance campaigns profitably Deep understanding of direct response and lead generation Commercially minded and highly data-driven Comfortable working closely with creative and production teams Experience across international markets is highly desirable Exposure to gaming, prize draw or regulated consumer sectors is a plus  
Why Join?
  High-impact role with real ownership Fast-paced, performance-led environment Opportunity to shape acquisition strategy at scale Close collaboration with senior leadership and creative teams  
Get in touch on [email removed] to find out more.
*Rates depend on experience and client requirements