Digital Activation Manager (Marketing and Communications)

Salt are partnering with a non-profit organisation and are looking for a Digital Activation Manager to join on a contract basis. Location: London (hybrid)
Day Rate: £130 per day (Inside IR35)
Duration: ASAP until October 2026 About the Role:
This Digital Activation Manager role sits within a central marketing function and focuses on the delivery of a digital‑first suite of products and campaigns across international markets.
You’ll be responsible for coordinating and enabling consistent digital activation across global, regional and local channels ensuring campaigns are delivered to a high standard, aligned to overarching frameworks, and adapted effectively for local audiences. The role combines operational oversight, stakeholder support and performance optimisation within a complex, matrixed organisation.
Key Responsibilities:
Digital Activation & Coordination Manage end‑to‑end digital activation across global, regional and in‑country channels
Develop and refine workflows to improve collaboration between central, regional and local marketing teams
Ensure all activity aligns with global campaign frameworks, audience strategies and brand guidelines Marketing Toolkits & Assets Create, review and streamline marketing toolkits to ensure consistency, usability and alignment with reporting and KPI frameworks
Work with internal teams to develop ready‑to‑use assets that can be easily adapted locally
Maintain a clear and accessible repository of campaign materials, resources and guidance Stakeholder Support & Enablement Act as the primary point of contact for digital activation queries, providing clear, practical and solutions‑focused guidance
Support regional and local teams with delivery best practice and activation advice
Build capability across the network through guidance materials and documentation Performance & Reporting Support the application of consistent measurement frameworks across regions
Monitor digital performance and audience engagement, identifying optimisation opportunities across content, channels and campaigns Requirements: 3-7 years’ experience in marketing operations, digital campaign management or content activation
Experience working with global campaigns and adapting content for different cultural and regional contexts
Hands‑on experience with marketing technology platforms such as social scheduling tools, CRM/marketing automation systems and analytics platforms
Strong written communication skills with excellent attention to detail, tone and brand consistency
Proven ability to work collaboratively with cross‑functional and international stakeholders
Highly organised, with the ability to manage multiple projects and deadlines simultaneously
Proactive, solutions‑focused mindset with a commitment to continuous learning in digital marketing and audience engagement Apply now to find out more.
*Rates depend on experience and client requirements