Website Manager

Job summary

Forestry England’s website is at the heart of our business - providing a quality user journey for our audiences, from mountain bikers and runners, to families, donors, volunteers and timber buyers.

The purpose of this role is to ensure the Forestry England website is maintained and developed so it aligns with Forestry England’s wider strategy. Namely that the website supports driving visits to the nation’s forests, increases awareness of our work and interest in Forestry England’s products and services.

Job description

Key responsibilities & accountabilities

• To work closely with the web developer and snr digital manager to manage the continual development of the Forestry England website, and ensure that it is fit for purpose, and meets the needs of the business, our customers and stakeholders.

• To work closely with the website officer and internal staff to manage the continual development and ongoing quality of the content hosted on the Forestry England website.

• To provide user experience expertise and data to best inform both content and technical developments.

• To work with all departments to identify content and development opportunities and requirements. Using this insight, work collaboratively to create briefs for the web developer or external agency to implement.

• To manage, with the website developer, the website’s backlog, ensuring that changes add value and enhance the user experience, referring to the senior digital manager for strategic guidance.

• To deliver the website elements of the digital strategy, referring to the senior digital manager for strategic guidance.

• To evaluate and report on website usage and trends to improve business performance, using GA4 and Hotjar.

• Lead training for web publishers, providing advice, support and training, and interpretation of requirements.

• Create regular communication updates about the progress and impact of the Forestry England website.

• Line management of website content officer

• Manage any administration associated with the above.

Person specification

Skills, knowledge & experience

Essential

• Substantial experience of delivering digital projects to support business objectives, using Drupal.

• Significant experience of creating website content projects, paying attention to navigation and the user experience, using Drupal.

• A strong understanding of UX principles and expertise in web content creation, usability, architecture, development and design.

• Demonstrable experience of using analytics packages, such as Google Analytics and Hotjar, and of making data-driven decisions.

• Experience in managing stakeholders, gathering requirements and creating development briefs.

• Experience of working with a development team (in-house and external) to deliver specific developments.

• Line management experience.

Desirable

• Knowledge of new and emerging technologies and how they contribute to the communications mix.

• Experience in product management and of using JIRA or other project management tools.

• Demonstrable experience of carrying out significant user testing.

Qualifications

Essential

• Relevant degree or professional qualification in UX research and/or product management

Benefits

Alongside your salary of £40,388, Forestry Commission contributes £11,700 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

How to apply…

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.

You will be assessed on a technical skill during your interview, which will be the delivery of digital projects, preferably using Drupal. You will also be required to do a presentation during the interview, and the topic will be specified in advance.

The Behaviours being assessed at interview are –

• Changing and improving
• Communicating and influencing
• Working together
• Delivering at pace
• Seeing the bigger picture

Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.

If you require any reasonable adjustments, please email [email removed].

If you're planning to use AI to support your application, please ensure you've read our guidelines here first.

Read more about our application process and working with us on the Forestry England website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Medical

Successful candidates will be expected to have a medical.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the