Loyalty/CRM Manager – Contract

SALT is supporting a high‑growth consumer brand undergoing a major transformation of its loyalty and rewards proposition. This role owns the end‑to‑end transformation and ongoing delivery of a flagship loyalty and membership programme, with the objective of driving acquisition, engagement, frequency and customer lifetime value. The Loyalty Manager will set the vision and roadmap, lead platform integration, and work cross‑functionally across marketing, digital, CRM, finance, retail and technology to deliver a commercially robust, scalable programme. KEY CONTRACT DETAILS 6-month contract Hybrid working in Royston £60 - 75k/pa WHAT YOU'LL DO Lead the design, launch and optimisation of a next‑generation loyalty and rewards programme, covering earn‑and‑burn mechanics, incentives and member benefits. Own the loyalty vision and roadmap, ensuring alignment with wider business strategy and measurable commercial outcomes. Partner with technology and external vendors to implement and optimise a loyalty platform across web, app, CRM and retail touchpoints. Design and activate lifecycle journeys (acquisition, onboarding, engagement, retention) in close collaboration with CRM and digital teams. Build and deliver a calendar of loyalty campaigns, integrated into broader marketing and promotional plans with clear KPIs. Define and own the loyalty measurement framework, business cases and post‑campaign reviews, reporting performance against CLTV, frequency, engagement and ROI. ABOUT YOU Proven experience owning or managing a loyalty, membership, subscription or rewards programme. Strong commercial acumen, including business case development and margin vs. incremental revenue modelling. Experience working cross‑functionally with CRM, digital, finance, retail and technology teams. Exposure to loyalty or martech platforms and vendor management. Background in consumer sectors such as retail, hospitality, travel, leisure or loyalty‑led businesses. *Rates depend on experience and client requirements