Digital Marketing Lead
CRAFT AGENCY LTD · Reading, South East
Digital Marketing Lead at CRAFT AGENCY LTD, based in Reading, South East, paying £86 - £98 per day. This is a permanent role.
- Salary
- £86 - £98 per day
- Location
- Reading, South East
- Contract
- Permanent
- Posted
- 3 weeks ago
- Closes
- 16 Aug 2026
- Sector
- Digital Marketing
Reference https://itscraft.com/jobs/uncat/953372/
About the role
This independent brand commerce agency has spent twenty years proving that brand and performance work better together than apart.
With multiple client relationships that span over a decade, these brands have stayed because this approach delivers 86% sales increases and 98% year-on-year organic search uplifts, not just awards.
The Role
You’ll own the complete digital picture from paid media to organic social and social commerce, working directly with the Creative Director to unite brand and performance strategies. This means running Meta, TikTok, Google and beyond with real budget responsibility, growing organic channels as revenue drivers, and scaling TikTok Shops as a genuine commercial channel.
You’ll lead the digital team while staying hands-on in the platforms: reading numbers daily, making optimisation calls, briefing creatives effectively, and ensuring paid, social, and commerce pull together rather than work in silos. Success means clients trust you to own the story – what’s working, what isn’t and what’s next.
You’ll control budget strategy across multiple accounts, manage marketing calendars across brands, and front client conversations on performance. At a 20-person agency, your decisions directly shape how brand and performance integrate across an incredible client roster.
The Package
£45,000 – £50,000
Hybrid working: 2 days WFH
25 days annual leave from day one, rising by one day per year
Annual personal training and development programme
Friday afternoons off from 3pm
Wellness allowance for gym membership, meditation apps or wellbeing activities
Quarterly funded team socials
Annual volunteering day
The Person
A performance marketing specialist with 5+ years of hands-on platform experience, currently agency-side.
You’ve run paid media across Meta, TikTok, and Google with real budget responsibility, understand organic social strategy, and can brief creative teams effectively. You’re comfortable presenting performance data to clients and have experience leading or mentoring team members.
Reference: https://itscraft.com/jobs/uncat/953372/ · Posted 3 weeks ago · Closes 16 Aug 2026 · Listed via CRAFT AGENCY LTD
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