General Manager – Igaming

One of our fast-growing igaming clients with offices across Africa is looking for a Fully remote General Manager for the following position, please see below for more details:

A rapidly growing online sports betting and gaming operator is seeking a highly capable General Manager to lead market operations, commercial performance, and expansion across key African markets such as Gambia, Sierra Leone, Ivory Coast, and additional territories. The role supports fast-paced growth, market launches, and ongoing operational performance in a mobile-first environment.

Role Overview

The General Manager will own the commercial, operational, and strategic performance of multiple African markets. This includes market expansion, launch execution, brand growth, product coordination, and cross-functional leadership. The ideal candidate is commercially driven, hands-on, and experienced in African digital consumer businesses.

Key Responsibilities

1. Market Leadership & Commercial Delivery

• Own P&L and overall business performance for assigned markets.

• Develop and execute market strategies to drive revenue, user growth, and market share.

• Monitor competition, market trends, customer behaviour, and regulatory changes.

• Identify new opportunities for expansion and business optimisation.

2. Market Launch & Expansion

• Lead the full setup and execution of launches into new African markets.

• Coordinate licensing, regulatory engagement, product localisation, and go-to-market execution.

• Build and manage relationships with local regulators, partners, agents, and service providers.

3. Marketing, Brand & Customer Growth

• Oversee local marketing execution and brand presence across markets.

• Work with central marketing teams on acquisition, retention, promotions, and CRM strategies.

• Use analytics and customer insights to refine campaigns and user engagement initiatives.

• Ensure a consistent high-quality customer experience.

4. Product & Technology Coordination

• Partner with product and technology teams to ensure platform stability, performance, and feature delivery.

• Provide market feedback to shape product enhancements and new content offerings.

• Oversee technical readiness for launches, integrations, payment improvements, and configurations.

5. Operational Management

• Build and manage local teams responsible for customer support, payments, KYC, risk, and field operations.

• Ensure compliance with local regulations, responsible gaming standards, and internal policies.

• Optimise processes and performance to drive operational efficiency.

• Monitor and manage relationships with payment providers, content suppliers, and third-party vendors.

6. Leadership & Cross-Functional Collaboration

• Serve as a key liaison between market operations and executive leadership.

• Provide clear reporting, forecasts, and insights to guide strategic decisions.

• Align teams across marketing, tech, compliance, product, and operations towards shared market objectives.

Qualifications & Experience

• 6–10+ years of experience in iGaming

• Proven success managing operations or commercial performance in African markets.

• Experience with P&L ownership and driving growth KPIs.

• Understanding of sports betting, online gaming, mobile payments, and digital customer behaviour.

• Experience launching new markets or products.

• Strong cross-functional leadership and stakeholder management skills.

• Comfortable working in a fast-paced, startup or scale-up environment.

Key Competencies

• Strategic thinker with strong execution ability

• Commercially focused and data-driven

• Strong communication and stakeholder alignment skills

• Leadership presence with hands-on operational capability

• Adaptable and able to navigate emerging market challenges

• Knowledgeable about African digital and mobile-first consumers

Why This Role Is Attractive

• Opportunity to shape and lead high-growth markets across Africa.

• Strategic and operational ownership with direct impact on performance.

• Exposure to rapid expansion initiatives and large-scale digital user bases.

• Competitive compensation and career progression potential.