Content Designer

Job summary

Do you have a passion for creating engaging content and a keen eye for detail?

Would you embrace the opportunity to be part of an organisation that delivers content to millions of customers?

If so, we have an exciting opportunity available to join our friendly team of communications professionals and would love to hear from you!

You will join the External Communications team who are responsible for all external-facing communication and media activity at DVLA. As a Content Designer, you will create content that meets customer needs in a clear, simple, and easy to understand manner. You will also develop, maintain and improve customer journeys, following current content publishing guidelines and Government Digital Service (GDS) publishing guidelines, where appropriate.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at: Driver and Vehicle Licensing Agency - Department for Transport Careers.

Job description

As the subject matter expert on content creation, you’ll be skilled at taking complex information and making it accessible to a public audience. This will include creating engaging content for a diverse range of channels, such as GOV.UK, social media, letters, forms and other literature.

You will also support communications campaigns by drafting and publishing proactive content, including social media posts, blogs, and email alerts.

Your responsibilities will include but will not be limited to:

• Create and publish engaging, accurate content across a range of digital and offline channels, ensuring it meets business objectives, serves the needs of the target audience, and delivers a positive user experience.
• Continuously produce and evaluate data to improve content. Understand user needs by analysing user research, feedback and other data to develop recommendations for improvements.
• Be able to recommend the most appropriate channels to satisfy user and business needs (based on all available insight).
• Collaborate with colleagues within DVLA and the wider content community to design, agree and publish high quality content and services. This includes agreeing an evidence base for change, applying GDS publishing standards and working with the GDS content team to update GOV.UK.
• Monitoring and maintenance of the shared inbox to ensure you and the team are meeting all SLAs.
• Support DVLA’s communications campaigns by writing and publishing proactive posts on DVLA’s social media channels, blogs, and email alerts.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

To be successful in this role you will need to have the following experience:

• Strong understanding of a range of online and offline communications channels, to effectively deliver information.
• Seeking and identifying opportunities for content to be made more effective by developing recommendations for continuous improvement using available insight and digital tools.
• Writing clear and engaging content for a range of communication channels.
• Working as part of blended teams alongside stakeholders to create and deliver content for the best customer experience.

Additional Information:

We welcome applications from candidates who can speak Welsh and English. Welsh language skills could be useful in this role, but it is not an assessment criterion, so it won’t put you at any disadvantage during recruitment if you aren’t a Welsh speaker. Please note that the application and assessment process will be held in English.

Working hours, office attendance and travel requirements:

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 35 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

Visa Sponsorship

Please note that we do not hold a UK Visa & Immigration (UKVI) Skilled Worker Licence sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship. Candidates must ensure they have the appropriate rights to work in the UK before application.

Behaviours

We'll assess you against these behaviours during the selection process:

• Delivering at Pace
• Managing a Quality Service
• Working Together

Technical skills

We'll assess you against these technical skills during the selection process:

• Government Communication Service - Ideas (AIOs/IOs)
• Government Communication Service - Implementation (AIOs/IOs)

Benefits

Alongside your salary of £30,485, Driver and Vehicle Licensing Agency contributes £8,831 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:

• Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:
• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
• 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
• Access to the staff discount portal.
• Excellent career development opportunities and the potential to undertake professional qualificat