Area Sales Manager

Area Sales Manager

Swansea & Surrounding Areas | £30,000–£50,000 Basic + Car Allowance + Uncapped Commission

Build relationships. Win new business. Grow your territory.

Are you a commercially driven sales professional who loves winning new business but also understands the value of building long-term customer relationships?

We’re working with a growing business within the hospitality and leisure sector that is looking for an ambitious Area Sales Manager to develop its presence across Swansea and the surrounding areas.

This is a fantastic opportunity to take ownership of a defined territory, combining business development with account management. You’ll be responsible for developing new customer relationships while managing and growing an existing portfolio, helping hospitality and leisure businesses access services that deliver genuine value.

With a competitive basic salary, car allowance, uncapped commission and excellent opportunities for career progression, this is a role where your success can directly influence your earnings.

The Role

As Area Sales Manager, you’ll be responsible for driving growth across your territory by identifying new business opportunities, building relationships with prospective customers and developing an established portfolio of accounts.

You’ll spend time out in the field meeting business owners, understanding their requirements and demonstrating how the business can support them. Alongside winning new customers, you’ll nurture existing relationships, identify opportunities to increase account value and become a trusted commercial partner to your clients.

Your responsibilities will include:

• Proactively identifying and winning new business across Swansea and the surrounding territory.
• Building relationships with hospitality and leisure venue owners, including pubs, restaurants, hotels and other leisure businesses.
• Managing and developing an allocated portfolio of existing customer accounts.
• Conducting face-to-face meetings and visiting prospective and existing customers.
• Identifying opportunities to upsell, cross-sell and increase revenue within existing accounts.
• Understanding customer needs and presenting tailored solutions that deliver value.
• Developing a strong pipeline of new business opportunities through prospecting, networking and referrals.
• Building long-term relationships that drive customer retention, loyalty and repeat business.
• Taking ownership of your territory, planning your activity and maximising commercial opportunities.
• Working towards sales targets and maximising your earning potential through uncapped commission.

What We’re Looking For

We’re looking for a confident, self-motivated sales professional who enjoys being out in the field, building relationships and taking ownership of their results.

Experience within hospitality, leisure or a related industry would be beneficial, but we’re equally interested in people with strong transferable sales skills.

You could come from a background in:

• Field Sales or Area Sales Management.
• Business Development or B2B Sales.
• Account Management or Territory Management.
• Hospitality, foodservice or drinks sales.
• Commercial sales within a customer-facing industry.

You’ll ideally have:

• Experience in a sales or commercially focused role.
• Confidence identifying new business opportunities and developing existing accounts.
• Strong relationship-building and negotiation skills.
• A proactive, target-driven approach with the motivation to succeed.
• The ability to manage your own territory and organise your workload effectively.
• A full UK driving licence and the ability to travel throughout the territory.

What’s In It For You?

• £30,000–£50,000 basic salary, depending on experience.
• Car allowance to support your field-based role.
• Uncapped commission with excellent earning potential.
• An established portfolio of accounts to develop alongside opportunities to win new business.
• The autonomy to manage and grow your own territory.
• The opportunity to join a growing business with ambitious plans.
• Excellent benefits and genuine opportunities for career progression.
• A role that rewards commercial success, relationship building and new business growth.

Location & Territory

• Territory: Swansea and the surrounding areas.
• Working arrangement: Field-based, with travel throughout your territory.
• Role focus: A combination of new business development and existing account management.

Ready to Make Your Mark?

If you’re an ambitious sales professional who enjoys winning new business, developing customer relationships and taking ownership of a territory, we’d love to hear from you.

Whether you’re an experienced Area Sales Manager or a Business Development Manager looking for a role with an established customer portfolio and greater earning potential, this could be the next step in your career.

Apply today to find out more!