Brand Manager

Reporting to the Senior Brand Manager, you'll be responsible for managing and developing a portfolio of branded products from concept through to launch and beyond. Working closely with cross-functional teams across Marketing, NPD, Commercial, Category, Supply Chain and Finance, you'll ensure our product portfolio remains relevant, competitive and commercially successful.

You'll combine consumer insight, market trends and commercial thinking to deliver innovations that strengthen brand equity and drive sustainable growth.

Key Responsibilities:  

• Lead the delivery of innovation and product development plans across the Food For Now portfolio.
• Manage the full product lifecycle, from concept generation and business case development through to launch, optimisation and discontinuation.
• Deliver successful new product launches on time and within budget.
• Build strong relationships with suppliers, agencies and internal stakeholders.
• Use consumer insights, market trends and category data to identify growth opportunities.
• Support margin improvement initiatives through recipe, packaging and value engineering projects.
• Manage artwork development and packaging projects with internal creative teams and external agencies.
• Support customer communications, product photography and launch activation activities.

About You 

We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You’ll bring the following skills and experience:

• You will have experience in brand management, marketing or category/brand activation (FMCG experience is a plus)
• A proven track record of delivering products from concept to launch.
• Experience working cross-functionally and managing multiple stakeholder relationships.
• Strong project management and organisational skills.
• Commercial awareness and the ability to build robust business cases.
• Excellent influencing and communication skills.
• A keen eye for detail and a passion for consumer-focused innovation.

What We Offer  

We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.

Company pension scheme
Access to health and well-being support, such as healthcare, optical and dental discounts
Employee discount scheme
Experience annual pay reviews
Profit related pay
Opportunity for extended leave
Free on-site parking
Unlock your potential through training and growth opportunities