USA Focused Senior Digital PR Manager

USA Focused Senior Digital PR Manager

• Salary: £45,000 to £50,000 (or local currency equivalent), depending on experience
• Reports to: Digital PR Lead
• Working pattern: Four-day week, 8 hours per day, remote-first
• Location: Remote

About Marketing Signals

Marketing Signals is a best-in-class, remote-first digital marketing agency. We partner with ambitious brands across the UK and US who share our passion for growth, and our goal isn’t to be the biggest agency out there; it’s to be the best at what we do. We’re a friendly, supportive team who genuinely like working together. We chat daily on Slack and have a great culture of sharing ideas and bouncing campaigns around, wherever in the world we happen to be working from.

About the role

We’re looking for an experienced Senior Digital PR Manager to join our Digital PR team. Reporting to the Digital PR Lead and working alongside another Senior Manager and two PR Executives, you’ll take a leading role on our US client accounts. This role would best suit someone in a timezone close enough to comfortably join US client calls during sociable working hours (maximum 8pm – 9pm UK time). The wider Digital PR team is UK-based, so you’ll be working transatlantically day-to-day, with plenty of overlap built into the working pattern. This is a hands-on role for someone who lives and breathes hero data campaigns. You’ll be ideating, building, and selling in the kind of storytelling-led campaigns that land top-tier coverage in the US. Day-to-day account management is handled by our AM team, but you’ll be a key voice for clients on the work itself, so confident communication with senior stakeholders is essential.

Key responsibilities

• Lead Digital PR strategy and delivery for a portfolio of US client accounts.
• Ideate, plan, and execute hero data-led campaigns that combine strong storytelling with creative angles tailored to US media.
• Join US client calls, representing the Digital PR team as the senior voice on the work.
• Communicate confidently with a mix of key client stakeholders over Slack and email throughout the quarter.
• Sell campaign ideas to clients each quarter, presenting concepts clearly and persuasively.
• Report campaign results back to clients each quarter, telling a clear story with the data and coverage.
• Pitch and sell in campaigns to top-tier US media, securing high-authority coverage and links that move the needle for clients.
• Work closely with the Digital PR Lead to shape account strategy, forecast performance, and identify opportunities for growth.
• Support and mentor the wider team, including the two PR Executives, sharing knowledge and helping raise the bar across campaigns.
• Collaborate with our AM, SEO, content, and PPC teams to make sure Digital PR matches our clients’ wider commercial goals.
• Stay on top of US media trends, news agendas, and best practices.

About you

Essential

• Strong, demonstrable Digital PR experience working on US accounts, this is core to the role.
• Ideally based in the US, or in a timezone that makes you comfortable with US working hours
• A track record of leading hero data campaigns from concept through to coverage, with case studies you can talk us through.
• Strong storytelling instincts and a sharp eye for the angle that will land with US journalists.
• Confident in communicating with senior client stakeholders over Slack and email, and presenting ideas and results to clients over video calls.
• Strong understanding of the US media landscape, key publications, and how it differs from the UK.
• Working knowledge of SEO and how Digital PR contributes to wider organic performance.
• Confidence working in a remote-first environment, while still being a collaborative team-mate.
• Strong written and verbal communication skills, both for pitching media and for client comms.

Nice to have

• Some experience using AI in your day-to-day, and a genuine interest in AI-automated workflows and how they can support Digital PR.
• Experience working with household-name or blue-chip brand clients.
• Experience in line-managing or mentoring junior team members.

What we offer

• £45,000 to £50,000 (or local currency equivalent), depending on experience
• Four-day working week, eight hours a day.
• Remote-first working.
• Performance-based annual bonus.
• Contributory pension scheme.
• Personal training budget for courses, events, or programmes to support your development.
• Top-tier kit, MacBook Pro or high-spec PC, dual screens, plus a home-office budget for a quality desk and chair.
• Generous annual leave, including Christmas shutdown and your birthday off.