Digital Analytics Lead

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Digital Analytics Lead | Travel & Tourism | Remote | Up to £52k

We’re working with a well-known travel business. They’re looking to hire a Digital Analytics Lead on a fully remote basis.

This is a great opportunity for someone with 3+ years’ hands-on digital analytics experience, though strong candidates with 2 years will be considered. It’s a highly visible role, working across digital product, marketing, content, data science, BI and SEO teams.

The role will involve:

• Designing measurement frameworks so the organisation measures what really matters
• Turning broad business goals into clear, measurable targets
• Auditing existing data layers and identifying tracking gaps
• Writing clear technical specifications for external web agencies to implement
• Hands-on implementation, QA and governance in GA4 and Google Tag Manager
• Analysing onsite customer journeys and turning data into insight that shapes priorities
• Managing analytics agency relationships and supporting procurement
• Line managing and developing a Digital Analytics Implementation Specialist
• Contributing to emerging areas such as Generative Engine Optimisation (GEO)

We’re open on background, whether you come from agency or in-house, public or private sector.

You’ll need strong hands-on experience with Google Tag Manager and data layers, as this is essential. GA4 and BigQuery experience is also important. Custom JavaScript or HTML skills would be a big bonus.

You’ll also need strong stakeholder management and the confidence to work independently, as this person will be the go-to lead for digital measurement across the organisation.

Salary: Up to £52k + up to 11% pension
Location: Fully remote (office visits roughly once a quarter in London or Birmingham, with travel expensed)

The interview process is short, with just two stages, and they’re looking to interview as soon as possible.

If you have hands-on GTM and data layer experience and are open to a new opportunity, please apply below.

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