Head of Digital Marketing

Head of Digital Marketing
Liverpool – Hybrid
Up to £65,000

This role has everything, ownership of all aspects of marketing, massive opportunities for growth and an experienced team to help you deliver exceptional results.

It also couldn’t be a better time to join this business, they are scaling globally and in a strong growth phase following heavy investment last year. It’s an exciting sector within the eCommerce world, with a focus on sustainability and a passion to become the go to name in their field.

We’re looking for a senior level marketing professional who can help them with their ambitious growth plans by owning and delivering on all marketing channels. We’re looking for someone with a background in performance marketing as this is a key channel for them, however we are also looking for brand experience to compliment this and drive a full funnel strategy – a strategy you’ll develop and own.

The role will involve:

• Leading a team of 5 across paid media, UX/UI, social media, brand and digital PR
• Refining and owning the full marketing strategy
• Turning the strategy into a clear plan with initiatives, KPIs and allocated ownership
• Driving growth, scaling performance and increasing brand awareness
• Working closely with the external SEO agency to drive results
• Following a data led, test and learn type approach, finding opportunities for growth
• Devising a plan to improve CRO, retargeting, email automation and retention
• Collaborating on social and influencer partnerships with the Brand Marketing Manager
• Reporting and working closely with the board and various other internal teams

Projects will include:

• Performance marketing growth strategy – scaling, improving and channel expansion
• International market expansion – 4 core markets with room to scale and grow to 15+
• Marketing automation – Looking at the customer journey, CRM and lead generation
• Creation of customer retention and referral schemes
• Developing a CRO testing programme

Benefits: Hybrid set up with 2 office days each week, flexible working hours, 30 days annual leave plus bank holidays, free onsite parking, BUPA health care plan, employee assistance programme including access to counselling, custom, new and modern office space.

It’s a big role, and an important one, so we’re looking for someone who has experience in a similar position. A strong performance marketing background is key however knowledge across all channels is required. You’ll have experience driving acquisition and seeing growth, and you’ll value data insights and trying out different things to get results.

If this sounds like you and you’re excited by this opportunity, please apply now.