Head of Digital

Head of Digital Marketing
Liverpool – 2 office days
Up to £65,000

Are you a senior level marketing expert with experience across performance marketing, CRM, brand, SEO and CRO? Do you come from an eCommerce background, with a track record of increasing customer acquisition, developing brands and increasing revenue? Are you data led and a fan of a test and learn type approach?

Yes to all? Please read on…

BD Talent are partnered with a Liverpool based eCommerce company who are in a growth phase with ambitious plans. This role is a key part of that; they are looking to open up new marketing channels and increase the revenue and results coming from others by refining their approach and input. The two key objectives of this role are scaling performance marketing and increasing brand awareness – making them the go to name within their niche.

It’s a small company who form part of a wider, international group and this is a fantastic opportunity for anyone looking to really own all aspects of marketing and implement their expertise and ideas.

There are multiple projects lined up including:

• Increasing performance marketing efforts – looking at new platforms such as Reddit and Pinterest, expanding into Meta and setting up and scaling paid awareness campaigns
• Scaling up paid marketing campaigns across 10+ international sites
• A new CRM implementation, building in marketing automation and lead capturing
• Building out repeat, referral and affiliates schemes – untapped channels currently
• Developing a more formal CRO testing programme

You’ll be managing a team of 5 (with 3 direct reports) to deliver on these projects and whilst this isn’t a hands-on role, we’re looking for someone who has been close to the detail and who can jump in if needed. You’ll also manage agency relationships and make decisions on what tools to implement.

Who we’re looking for:

• Someone with a strong eCommerce background, ideally at an SME/SME’s
• Someone with strong performance marketing knowledge
• Someone with prior experience in a ‘Head of’ role or similar
• Someone with a data led approach who values a test and learn way of working
• Someone with demonstrable results across customer acquisition and brand awareness
• Someone with a track record of successfully leading and developing a marketing team
• Someone who is able to work from the Liverpool office two days a week

We need *all* of the above, and experience working in a similar environment, on similar projects. You’ll have a track record of results, from improving conversion levels and reducing CPA, to generating revenue from unexplored areas.

This really is a fantastic opportunity to join an eCommerce brand on the next step of their journey. The potential is huge and quick wins are readily available, all we need is for you to come on board, step up their marketing efforts and be the person owning and driving channel expansion – opportunities like this don’t come around very often.