Senior Product Designer - Yoto - London, United Kingdom

We’re looking for Senior Product Designers to join our Product Design team, helping shape how families discover, set up, and enjoy Yoto every day, across software and hardware experiences.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots .

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK & I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s Product Design T eam

The Product Design team at Yoto shapes how families experience our audio players and the digital ecosystem around them.

As a Senior Product Designer, you’ll take ownership of complex, high-impact areas of the experience—working across hardware-adjacent and digital touchpoints to design intuitive, cohesive journeys for families.

You’ll partner closely with Product, Engineering, Research, Brand, and Hardware teams to turn ambiguous problems into clear, well-crafted solutions. This role is hands-on, with a strong focus on delivering high-quality design work while collaborating effectively across disciplines.

Our work spans some of the most important moments in a family’s journey—from first-time setup and early engagement, to everyday listening, creation, and content discovery. Your work will help ensure these experiences feel simple, magical, and deeply considered.


What you’ll be doing :

• Own design for complex, high-impact areas (such as player setup, onboarding, or core app experiences), from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact

• Design end-to-end journeys across multiple touchpoints (including native apps, web, and physical device interactions), creating a coherent experience from unboxing to everyday use

• Shape onboarding and setup so families can quickly understand how Yoto works and experience its value from day one

• Work closely with Product, Engineering, and Hardware to design within real-world constraints, making pragmatic trade-offs without compromising quality

• Use research and real-world observation (e.g. at home, during routines) to understand how families interact with Yoto and turn insights into meaningful improvements

• Align stakeholders across product, hardware, marketing, and brand, bringing clarity where priorities or opinions differ

• Make confident decisions in ambiguity, balancing user needs, technical constraints, and business goals to move work forward

• Deliver high-quality design with strong craft (from interaction design and flows through to visual detail), suited to both emotional and functional needs

• Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment

• Contribute to critique and team discussions, helping raise the bar for quality and execution

What you’ll bring:

Essential

• A portfolio showing end-to-end ownership of complex product work, from discovery to shipped solutions, and the impact on users and the business

• Experience designing for native apps (iOS/Android) and web, with shipped work demonstrating strong understanding of platform conventions and interaction patterns

• Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes

• Experience designing across multiple touchpoints or systems (e.g. onboarding journeys, ecosystems, or connected experiences), ensuring consistency across surfaces

• Ability to simplify complex or technical problems into intuitive experiences (especially in key moments such as first-time use, setup, or core journeys)

• Strong collaboration with cross-functional partners (Product, Engineering, and ideally Hardware or Brand), influencing decisions beyond design

• A high bar for craft (including interaction design, attention to detail, and, where relevant, visual design)

• Clear communication skills, able to articulate rationale, trade-offs, and decisions in a way that builds trust and alignment

Nice to have

• Experience designing for connected products, hardware-adjacent experiences, or ecosystems spanning physical and digital interactions

• Experience working on consumer products used daily by families or children

• Experience working on onboarding, setup, or early lifecycle journeys where clarity and ease of use are critical
  

Salary: £75,000 - £85,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. T ake advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be