Marketing and Socia Media Manager

Media & Systems Development Manager

Salary: Competitive (DOE)
Location: Hospitality, tourism and retail business 
Location: Gloucestershire

The Opportunity

We are seeking a commercially focused Media & Systems Development Manager to drive sales growth, strengthen brand presence and improve the customer journey across a diverse hospitality and tourism business.

This is a varied role combining marketing, content creation, sales development and customer-facing systems improvement. You will work closely with senior leaders across the business to create engaging campaigns, support new product launches, enhance digital channels and ensure customers can easily discover, book and purchase our experiences and products.

Key Responsibilities

Marketing & Commercial Development

• Develop and deliver an annual marketing and content plan aligned to business objectives.
• Create engaging campaigns across digital, email, social media, print and online channels.
• Coordinate seasonal promotions, product launches and customer communications.
• Identify opportunities to increase visitor numbers, bookings, retail sales and repeat business.
• Develop partnerships and commercial opportunities that support revenue growth.
• Manage marketing expenditure and evaluate campaign performance.

Website & Customer Experience

• Take ownership of the customer journey across websites, bookings and online sales channels.
• Improve booking, purchasing and voucher redemption processes.
• Ensure all customer-facing information is accurate, current and engaging.
• Work with suppliers and internal teams to implement system enhancements.

Systems & Reporting

• Maintain and prioritise customer-facing systems improvements.
• Assess proposed developments based on customer benefit, efficiency gains and commercial return.
• Produce regular reports on campaign performance, sales activity and conversion rates.
• Support accurate sales reporting and adherence to data protection requirements.

Cross-Department Collaboration

• Work with operational teams to understand upcoming activities, launches and customer opportunities.
• Ensure teams are fully briefed on promotions, campaigns and new products.
• Help create a consistent customer experience across all areas of the business.

About You

Essential

• Experience delivering marketing campaigns across multiple channels or business areas.
• Strong copywriting and content creation skills.
• Commercial awareness and confidence analysing sales and marketing performance.
• Experience with websites, email marketing platforms, social media and reporting tools.
• Excellent project management and stakeholder engagement skills.
• Strong attention to detail and organisational ability.

Desirable

• Experience within hospitality, tourism, retail, food & beverage, leisure or events.
• Knowledge of ecommerce, booking systems, CRM platforms or customer journey optimisation.
• Experience driving direct sales growth and developing commercial partnerships.

What Success Looks Like

• Increased sales across multiple revenue streams.
• Improved customer engagement and booking conversion.
• Successful launch and promotion of new products and experiences.
• Enhanced online customer journey and booking processes.
• Strong reporting and data-driven decision making.
• Improved collaboration across departments.

Apply

This is an excellent opportunity for a creative and commercially minded marketing professional looking to make a significant impact within a growing customer-focused business.

To apply, please submit your CV and a brief covering statement outlining your relevant experience.

Kellan Group (including all of our brands, Berkeley Scott and Xpress Recruitment) are committed to promoting equal opportunities to people regardless of age, gender, religion, belief, race, sexuality or disability. We operate as an employment agency and employment business. You'll find a wide selection of vacancies on our websites