Marketing Analyst

MARKETING AND CUSTOMER ANALYST

Leeds or London – Hybrid Working

• Up to £40k DOE
• Hybrid working – 3 days per week in the Leeds or London office
• Opportunity to work across B2B and B2C clients, delivering marketing and customer insights
• 25 days holiday, private healthcare, pension and life assurance

ABOUT THE CLIENT

We’re working with a fast-growing, data-driven marketing organisation looking to add a Marketing and Customer Analyst to their expanding team.

This is a great opportunity to join a collaborative environment where data, technology and creativity come together to deliver measurable results. You’ll work across a variety of clients and sectors, helping businesses better understand their customers and optimise marketing performance.

THE BENEFITS

• Competitive salary
• Hybrid working – 3 days in the office
• 25 days annual leave
• Private healthcare
• Company pension scheme
• Life assurance
• Cycle to work scheme
• Season ticket loan
• 1 paid volunteering day per year
• Supportive, collaborative working environment

THE MARKETING AND CUSTOMER ANALYST ROLE

As a Marketing and Customer Analyst, you’ll play a key role in turning complex marketing and customer data into meaningful insights that support business decisions.

You’ll analyse customer behaviour, marketing effectiveness, loyalty, retention and purchasing patterns, identifying opportunities to improve campaign performance and customer engagement.

Working closely with internal teams and clients, you’ll create compelling reports, dashboards and presentations that translate data into clear, actionable recommendations.

You’ll also have the opportunity to work on a range of analytical projects, from paid media performance and customer segmentation through to dashboard development and wider data initiatives.

Your responsibilities will include:

• Analysing marketing performance and customer behaviour across multiple channels
• Using Excel and Python to manipulate data, identify trends and uncover insights
• Developing dashboards and visualisations using Power BI, Tableau or Looker
• Evaluating marketing KPIs including ROAS, CPL, CTR and conversion rates
• Analysing customer loyalty, retention and purchasing behaviour
• Presenting findings and strategic recommendations to internal stakeholders and clients
• Supporting ad-hoc analytics projects and wider marketing data initiatives

MARKETING AND CUSTOMER ANALYST ESSENTIAL SKILLS

• 2–4 years’ experience in marketing analytics, including marketing agency experience
• Degree in Mathematics, Statistics or a related subject with at least 50% quantitative content
• Advanced Excel skills, including pivot tables, functions and data manipulation
• Experience using Python for data analysis and manipulation
• Strong dashboard development experience with Power BI, Tableau or Looker
• Excellent PowerPoint skills and confidence presenting data-driven insights
• Understanding of marketing performance metrics and customer analytics
• Ability to translate complex data into clear commercial recommendations
• Strong communication, problem-solving and stakeholder management skills

Experience with Google Ads, Meta, LinkedIn Ads, DV360, GA4, Adobe Analytics or social listening platforms would be beneficial.

You’ll be comfortable working in a fast-paced agency environment, managing multiple projects and communicating insights to a range of stakeholders.

Please note: Applicants must already have the right to work in the UK, as visa sponsorship is not available for this position.

TO BE CONSIDERED

Please either apply through this advert or email me directly via [email removed].

For further information, please call me on [phone removed] / [phone removed].

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

Marketing Analytics, Customer Analytics, Data Analysis, Excel, Python, Power BI, Tableau, Looker, GA4, Google Ads, Meta Ads, Customer Segmentation, Customer Retention, Data Visualisation, Marketing Performance, Dashboard Development, ROAS, CPL, CTR