German Design Lead (12 month contract)

Please note this is a hybrid role and you must be based in Berlin to go into the office. The Country Design Lead plays a pivotal role in Canva’s mission to democratise design by ensuring content is truly local, culturally resonant, and of the highest design quality. Partnering closely with the Country Content Strategy Lead and cross-functional stakeholders, this role directs and delivers content – at speed and scale – that drives user engagement, content adoption, and revenue growth in Germany. Aligned to Canva’s international growth strategy, this role ensures the creative direction, production, and curation of market-relevant content across templates and elements. The role bridges global vision with local market needs, ensuring cultural authenticity while meeting business objectives. Key Responsibilities Creative Direction Develop a compelling creative vision that delivers and executes against the Country Content Strategy Lead and Country Manager’s strategic priorities. Collaborate closely with local Marketing, SEO, and Community teams. Translate country and regional strategies into locally relevant campaigns. Drive AI adoption in production and content innovation, supporting new product formats and emerging trends to keep creative outputs fresh and competitive. Content Creation & Curation Oversee the creation of content, including design kits, campaign documents, creator briefs, and in-house production where needed. Work with Freelance Copywriters and/or AI Copy to ensure copy is culturally relevant and adheres to our copy best practice standards. Curate and editorially frame content for marketing initiatives, showcases, and seasonal calendars to elevate local relevance. Proactively identify content gaps and curate assets that reflect strategic priorities and creative excellence. Lead quality control of all content outputs, ensuring alignment with brand guidelines and maintaining high standards of visual and messaging quality. Market Understanding & Cultural Insights Build and maintain a deep knowledge of local culture, consumer behaviour, and design trends to inform content direction and strategy. Conduct foundational content research, ensuring creative and editorial output aligns with strategic needs and cultural nuances. Provide cultural expertise to scale content, ensuring authenticity and relevance to the local market across AICG, partnerships, and creators. Champion hyperlocal design perspectives in collaboration with cross-functional teams. Support building an editorial strategy for local content, ensuring Canva’s library reflects cultural relevance, diversity, and inclusive storytelling. Advocate for the integration of global and underrepresented perspectives in content development and curation, upholding Canva’s commitment to Diversity, Equity, and Inclusion. Content Performance Monitoring & Analysis Conduct template and element audits to identify improvement areas and opportunities for new content. Perform content performance and gap analysis, distilling insights into recommendations that guide future content creation and acquisition. Leverage data, trends, and local insights to shape creative direction, enhance creator and in-house briefs, and inform design decisions. Facilitate retrospectives and performance reviews to refine strategies and content effectiveness. Actively raise discoverability challenges or product limitations that impact content visibility or engagement. Partnership & Stakeholder Management Partner closely with Country Content Strategy Lead, as well as collaborate with local SEO, Marketing, and Country Managers – to align on creative goals and content needs, and confidently prioritise and negotiate trade-offs. Lead the rollout of local partnership content through culturally relevant creative strategies and campaigns. Manage creative strategy, brand adherence, and feedback implementation to meet partner expectations and project goals. Communicate initiatives and results to senior leadership, ensuring visibility across stakeholders. Competitive Analysis Monitor competitor activity and creative trends across the region to identify new opportunities and maintain strategic edge. Use findings to inform the content roadmap and differentiate Canva's creative offerings in the local market. Project Management Monitor project execution, mitigate risks, and escalate challenges when necessary to ensure timely, high-quality outcomes. Maintain visibility into campaign timelines and production volume goals across all creative operations. Maintain an agile mindset and adapt quickly to shifting priorities and dynamic day-to-day needs. Freelance & Creator Management Oversee local freelance designers, managing recruitment, briefing, output review, and development. Build strong relationships with the Creators Production and Community teams, providing hyperlocal direction through well-crafted briefs and feedback loops. Champion Creator-led content that resonates deeply with local audiences and r…