Content Designer

Job summary

HM Land Registry's services form part of the critical national infrastructure, safeguarding land and property ownership valued at £7 trillion. This enables over £1 trillion worth of personal and commercial lending to be secured against property across England and Wales.

It is an exciting time for HM Land Registry as we continue on a major transformation programme. HMLRs ambition is to become the world’s leading land registry for speed, simplicity and an open approach to data.

We are looking for Content Designers to join our User-centred Design Team. You will design accessible, easy-to-use public services that work across multiple channels, devices, browsers and platforms.

Check out the video below to see what it is like to work in Digital Careers at HMLR:

Job description

As aContent Designer, you will work as part of a multidisciplinary agile team with other digital and technical experts to deliver one or more digital services. You’ll be responsible for designing content for HM Land Registry services and contributing to our blog. You’ll advocate for users to make sure we provide content that meets their needs.

As a content designer, you will:

• Create, update and review content at all stages of the end-to-end user journey
• Be comfortable using evidence, data and research to make content decisions
• Build relationships across HM Land Registry to focus on the needs of the user and to influence stakeholders
• Contribute to and use the agreed style guides and design patterns, making sure appropriate content is shown to the user in the right place and in the best format
• Start from discovery and work closely with user researchers, service designers and interaction designers

You will be a confident and competent designer who can develop designs based on evidence of user needs and organisational outcomes.

Person specification

To be successful in this role, you will have the following Technical Skills and Qualifications:

• Creating clear, consistent content for public services
• Creating usable, responsive and accessible user interfaces

You will also have the following experience:

• A strong grounding and experience in user-centred content design, from concept to final delivery
• Knowledge of what good end-to-end public services look like and the importance of designing content in an inclusive, accessible way.
• Understanding user needs, participating in research activities and using research to inform the design
• Delivering content audits, plans, recommendations, solutions and quality assurance activity
• Evaluating content performance and using it to create actionable insight
• Analysing qualitative and quantitative user research to get evidence for your designs
• Identifying constraints and communicating these effectively to others in your team

Due to the nature of the role regular travel to other HM Land Registry offices may be required, including some overnight stays.

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable, however this will not be assessed during the process.

Under HM Land Registry’s hybrid approach to working you will be expected to spend at least 60% of your working time in your contracted home office. You must live within a commutable distance of your chosen office.

For more information about the role and the full Person Specification, please see the attached Job Description.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Making Effective Decisions
• Working Together
• Delivering at Pace

Benefits

Alongside your salary of £41,224, HM Land Registry contributes £11,942 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

#WeAreHMLR

At HM Land Registry our vision is a world leading property market as part of a thriving economy and a sustainable future. We are unique in terms of the economic and social impacts of our work, our ability to make a positive difference to the lives of our customers, our sense of mission, and our great people. They are the foundation of all we have achieved and all we aspire to in the future. We want our people to feel proud to work for HM Land Registry and able to fulfil their full potential.

We have a strong and positive culture, a commitment to inclusivity, an emphasis on continuous learning and development, and flexible ways of working. We offer competitive pay and annual leave, attractive pension options and a wide range of other benefits.

• We have integrity– we value honesty, trust and doing the right thing in the right way.
• We drive innovation– we are forward-thinking, embrace change and are continually improving our processes.
• We are professional– we value and grow our knowledge and professional expertise.
• We give assurance– we guarantee our services and provide confidence to the property market.

Please click here for further information on our rewards package: https://www.gov.uk/government/organisations/land-registry/about/recruit….

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

To apply, please copy and paste your CV onto the online application form when prompted, detailing your qualifications and work history.

Your CV will be assessed against the Essential Experience criteria as listed in the attached Job Description.

The Personal Statement section (in no more than 750 words) should be used to outline your skills and experience for the role and detail how you meet the essential experience criteria listed below:

• A strong grounding and experience in user-centred content design, from concept to final delivery
• Knowledge of what good end-to-end public services look like and the importance of designing content in an inclusive, accessible way.
• Understanding user needs, participating in research activities and using research to inform the design

In the event of a