Marketing Analyst

Marketing Analyst London £70K-£80K + Bonus! Salt have partnered with a new and exciting business specialising in FinTech for not 1, but 2 new positions as the global team expands before the end of the year. You will collaborate closely with a wider variety of teams from Product, Marketing, Tech to drive marketing effectiveness across each marketing initiative. You will be the go-to-person for all things data - so we are looking for someone who loves getting into each are of the numbers. Key Responsibilities: · Take ownership of analysing each marketing campaign across digital channels · Provide insights to the wider business on customer acquisition, engagement and retention · Optimise each campaign by collaborating with the marketing teams across the business · Using the data, provide insight and recommendations to improve marketing ROI What we are looking for: · Strong experience within marketing analytics · Expertise across different analytical tools such as Tableau or Looker · Previously with large volumes of data · Excellent understanding of marketing metrics, KPIs etc · Previously roles could include Commercial Marketing Analysis, Product Marketing Analysis, Digital Marketing Analysis for example! *Rates depend on experience and client requirements