Salesforce Marketing Cloud Manager

The Salesforce Marketing Cloud Manager role is very important to us. It represents an excellent opportunity for someone looking to take ownership of a mature, high-impact platform and make it their own. You will work in our central Marketing Communications team, owning the Salesforce Marketing Cloud platform end-to-end and building the automated journeys and campaigns that connect our customer data to real business outcomes, from acquisition through to retention. You will be responsible for analysing data to track campaign and journey performance and turning that into clear, actionable recommendations, so a strong grasp of data and Salesforce products is essential. Our work with Marketing Cloud is at a mature stage, spanning multiple Business Units and international markets, but there is still plenty more to build. In this role, you'll have real scope to shape how the platform is used across the wider business, not just execute within it. In-person collaboration is very important to us. This is an office-based role , working Monday to Friday from our Radius Campus head office in Crewe, Cheshire . The onsite facilities are excellent, including gym, changing rooms, café, barista bar, and multiple breakout areas. What you'll be doing… Own and administer Salesforce Marketing Cloud end-to-end, including Journey Builder, Automation Studio, Email Studio and Content Builder Design, build and optimise customer journeys across multiple markets and Business Units, including complex journey logic such as decision splits, triggers, suppression and re-entry rules Work closely with data science and Salesforce CRM teams to build and maintain the audiences (Data Extensions) that power our campaigns and journeys Write T-SQL queries for audience selection and use AMPscript to personalise sends, with a good understanding of the underlying CRM database Own reporting on campaign and journey performance, building and maintaining dashboards, and recommending improvements based on what the data shows Manage email deliverability and sender reputation, including domain authentication and monitoring for delivery issues Own the governance and deployment process for Salesforce email templates across the business Evaluate and manage the third-party vendors and tools that support the platform Collaborate with other team members, including the design, comms, data and pricing teams Manage and mentor a Junior Marketing Cloud Developer, supporting their development and reviewing their delivery What we're looking for... Genuine hands-on ownership experience with Salesforce Marketing Cloud, ideally as the person responsible for the platform rather than one user of it within a wider marketing role Experience creating and managing Data Extensions in Email Studio, ideally including multi-Business-Unit environments Experience creating user journeys in Journey Builder, including end-to-end configuration of more complex, multi-step logic Experience in Content Builder – end-to-end creation of a new email message with Content Blocks Confidence writing T-SQL queries for audience selection, with a good understanding of the CRM database Comfortable with AMPscript personalisation and basic editing of HTML and CSS An understanding of email deliverability fundamentals (authentication, sender reputation, feedback loops) is a strong plus Experience managing or mentoring another team member is desirable but not essential A proactive, ownership mindset – comfortable being the go-to platform expert and driving improvements rather than waiting to be asked What you can expect from us... Meaningful work You'll be contributing to vital marketing and CRM initiatives that support our entire global business. A standout workspace Based in our purpose-built Radius Campus HQ in Crewe, you'll enjoy: Modern, collaborative workspaces Onsite gym, café, and barista station A unique sports bar And yes… Doctor Who themed features throughout the office! Career development Your impact on Radius will be rewarded with the opportunity to progress your career in many directions. The development of our people has always been a priority for us. We have established a culture of continuous learning and knowledge-sharing which means our colleagues are constantly exposed to new experiences and ways of working. Every individual, from entry-level to the senior team, have their own personal development plans with clear routes for progression and regular reviews. Rewards and benefits In addition to a competitive salary, you’ll have access to a reward and benefits package which includes: Performance-based bonus Pension Life assurance Employee fuel card scheme Electric Vehicle scheme Employee assistance programme Wellness and healthcare assistance via ‘Help@Hand’ by Unum Cycle to work’ scheme Free breakfast daily in the office Free gym access at Radius Campus HQ About Radius… Driving business forward Radius offers fuel cards, telematics, vehicle leasing, EV charge points, telecoms and more to bus…