Communications AI Integration Lead

Job summary

We are looking for a Communications AI Integration Lead to lead the practical adoption and integration of Artificial Intelligence (AI) and emerging digital tools for the Corporate Communications teams, improving the design, delivery and evaluation of all communications campaigns.

This is a new role with the chance to shape how AI is used within HM Land Registry’s communications.

Job description

As the Communications AI Integration Lead, the role will focus on developing and leading on the use of AI tools. The role will be responsible for the review of existing methods of data collection through AI for horizon scanning, campaign and channel evaluation and social media insight at HM Land Registry (HMLR).

The role will focus on practical application of AI within the communications function, enabling more effective objective setting, analysis of audience insight, content creation, engagement, and evaluation, while ensuring the use of AI is safe, ethical, and aligned with HMLR and wider civil service standards.

You will have the opportunity to create tools and processes that do not currently exist, such as bespoke AI dashboards and automated tracking systems. You will have the chance to pilot and iterate solutions and establish ways of working that will define how HMLR’s communications teams use AI and digitisation.

Person specification

To be successful in this role, you will need to demonstrate the following throughout the recruitment process.

Experience:

• AI & Automation: Practical experience using AI and automation tools to improve workflows (e.g., prompt design, automated summarisation, and classification).
• Dashboard design: Expertise in building automated reporting products and dashboards using tools like Power BI or Looker Studio to turn complex data into actionable insight.
• Analytical Capability: Ability to interpret qualitative and quantitative insights, identify where further evidence or clarification is needed, and produce reports that inform and influence communications strategies.
• Implementing Change: Experience embedding monitoring tools (e.g., social listening, reputation tracking) into an organisation’s workflow.
• Stakeholder Management: Proven ability to introduce new ways of working across diverse teams and influence at a senior level.
• Guidance Creation: Experience producing high-quality guidance and training materials to ensure the effective and sustainable adoption of new technologies.
• Team development: Experience mentoring/coaching colleagues to build in-house capability and confidence with new tools.

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable. This will not be tested in the application or interview process.

HMLR expect everyone to spend at least 60% of their working time in the office.

Please see attached job description and candidate pack.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Communicating and Influencing
• Working Together

Benefits

Alongside your salary of £47,084, HM Land Registry contributes £13,640 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

https://www.gov.uk/government/organisations/land-registry/about/recruitment#what-hm-land-registry-can-offer-you

#WeAreHMLR

At HM Land Registry our vision is a world leading property market as part of a thriving economy and a sustainable future. We are unique in terms of the economic and social impacts of our work, our ability to make a positive difference to the lives of our customers, our sense of mission, and our great people. They are the foundation of all we have achieved and all we aspire to in the future. We want our people to feel proud to work for HM Land Registry and able to fulfil their full potential.

We have a strong and positive culture, a commitment to inclusivity, an emphasis on continuous learning and development, and flexible ways of working. We offer competitive pay and annual leave, attractive pension options and a wide range of other benefits.

• We have integrity – we value honesty, trust and doing the right thing in the right way.
• We drive innovation – we are forward-thinking, embrace change and are continually improving our processes.
• We are professional – we value and grow our knowledge and professional expertise.
• We give assurance – we guarantee our services and provide confidence to the property market.

You can find more information on our rewards package on our website.

https://www.gov.uk/government/organisations/land-registry/about/recruitment#what-hm-land-registry-can-offer-you

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

How to apply:

Please complete your CV to include your work history. We will be scoring your CV against the following essential technical and experience:

• AI & Automation: Practical experience using AI and automation tools to improve workflows (e.g., prompt design, automated summarisation, and classification).
• Stakeholder Management: Proven ability to introduce new ways of working across diverse teams and influence at a senior level.
• Guidance Creation: Experience producing high-quality guidance and training materials to ensure the effective and sustainable adoption of new technologies.
• Team development: Experience mentoring/coaching colleagues to build in-house capability and confidence with new tools.

Complete the Personal Statement section (in no more than 750 words), please demonstrate:

• AI & Automation: Practical experience using AI and automation tools to improve workflows (e.g., prompt design, automated summarisation, and classification).
• Dashboard design: Expertise in building automated reporting products and