Sales Director

About Prevail Partners

Prevail Partners is a specialist risk management, intelligence, security and advisory firm delivering strategic advice, intelligence, specialist capabilities and managed services across Europe, the Middle East and Africa. We support government, defence, multinational, commercial and non-governmental clients operating in complex and challenging environments, providing discreet, professional and innovative solutions across intelligence, technology and operational delivery.

Our shared mission is to deliver unrelenting excellence in everything we do, underpinned by integrity, curiosity, accountability and care.

About the Role

This is an exciting, high-impact Sales Director role within a rapidly growing defence and security business. Reporting to the Commercial Director and Executive Team, you will be responsible for driving significant revenue growth, expanding our presence across key sectors, and shaping a scalable, high-performing sales function. As a newly created, build-phase role, this position will bring strategic expertise to help the business pursue customers with a need for our broad product range, deepen market penetration with both existing and new clients, and strengthen our position across government, commercial and international markets.

Initially, this will be a hands-on role focused on winning new business, converting a strong existing pipeline and establishing a repeatable sales approach from prospecting through to close. Working closely with the Commercial Director, Director of Defence and National Security, and the Commercial and Marketing teams, you will help define and execute the sales strategy and go-to-market plan for key sectors. Over time, you will build and lead a high-performing sales team, expand regional presence and client coverage, and play a key role in the broader commercial leadership of the business.

Key Responsibilities

• Drive significant revenue growth by winning new business, securing strategic clients and consistently delivering against sales targets.
• Convert and expand the existing sales pipeline, nurturing opportunities while identifying and developing new client relationships.
• Define and execute the sales strategy and go-to-market plan for key defence, security, government, commercial and international sectors.
• Establish a repeatable, scalable sales approach from prospecting through to close, building internal alignment across commercial and delivery teams.
• Develop long-term client partnerships and deepen market penetration with both existing and new customers across the business’s broad product range.
• Build and lead a high-performing sales function over time, including Account Managers and Sales Managers, while shaping a best-in-class team culture.
• Expand regional presence and client coverage, contributing to the wider commercial leadership and long-term growth of the business.

Requirements

Essential Skills and Experience

• Proven track record of winning and growing high-value (circa £1m+) deals, selling complex, consultative solutions into government and/or commercial organisations
• Demonstrated ability to proactively identify and develop new revenue opportunities across commercial and private sector markets, not solely reliant on government frameworks
• Familiarity with complex procurement environments such as UK defence, government frameworks, and/or large enterprise buying cycles
• Clear understanding of both public and private sector operational and buying processes
• Proven success across the full sales lifecycle, from prospecting through to negotiation and close
• Experience building and managing a robust sales pipeline, with accurate forecasting and reporting
• Strong commercial acumen, including pricing strategy, deal structuring, and contract negotiation
• Experience selling into commercial, enterprise, or international clients alongside or beyond government accounts
• Hands-on experience using Salesforce (or equivalent CRM) to manage pipeline, track performance, drive sales discipline, and produce accurate reporting

Desirable Skills and Experience

• Established network within UK Defence, including MOD, primes, or specialist units
• Experience operating within a scaling or high-growth business environment
• Background in defence, intelligence, security, or complex mission-led services
• Experience building partnerships and working as part of multi-party or consortium bids
• Holds or is eligible for SC clearance (DV clearance a plus). 

Benefits

At Prevail, we believe in recognising and rewarding our people. Our benefits package is designed to support your wellbeing, financial security, professional development, and life beyond work:

• AXA Private Medical Insurance: Fully funded private healthcare cover through AXA
• Health Shield Cashback Plan: Claim cashback on everyday healthcare costs including dental, optical, physiotherapy, prescriptions, and more
• Salary Sacrifice Pension Scheme: A tax-efficient way to save for your future through pension contributions
• Employee Assistance Programme: Confidential mental health, legal, financial, and wellbeing support through Health Hero
• Free Gym Membership & Wellness Perks: Free gym access for London employees at Manor Gym, plus company-sponsored fitness classes each week
• Enhanced Leave Entitlements: Supporting you through important life moments with flexibility and care
• Professional Development Days: Dedicated time off to focus on your personal and professional growth through training, courses, or self-directed learning
• Cycle to Work Scheme: Tax-efficient savings on bikes and accessories, available post-probation
• Season Ticket Loans: Interest-free loans to support annual commuting costs
• Socials & Team Culture: Company socials every other Thursday, regular run club meetups, plus summer and Christmas events that bring the team together
• Culture & Development: A values-led culture with collaborative initiatives and meaningful opportunities for personal and professional development