Strategy & Proposition Development Lead, Health & Wellness

Health & Wellness Proposition Strategy & Development
HNW Customer Segment in Hong Kong & GBA
Equivalent to Associate Director, junior Director Level
MUST be Fluent in English, Cantonese AND Mandarin

Our client is a leading international Insurance Group offering a diverse range of services across Life Insurance, Health Insurance, Wealth Management and Asset Management. With a strong focus on developing into the Health & Wellness space, a specialist position has arisen to lead the development of a customer-focused wellness strategy, creating innovative health programs and overseeing premium initiatives and platforms including a Wellness centre to enhance long-term wellbeing for HNW clients.
The key responsibilities for this position are as follows:

Develop and drive the overarching Health & Wellness strategy for affluent and HNW clientele, ensuring offerings align with their evolving lifestyle and healthcare needs.
Establish the long-term vision, growth priorities, and ecosystem of strategic partnerships for Wellness platforms and initiatives, enhancing its market positioning and value proposition.
Oversee the optimisation of operating frameworks, membership programmes, and customer engagement strategies to strengthen commercial performance and member retention.
Leverage expertise in preventive health, functional medicine, and emerging wellness trends to design bespoke wellness experiences while identifying opportunities for business expansion through customer and financial insights.
Act as a Lead and take overall responsibility for the operational performance and commercial success of the Wellness centre, ensuring exceptional customer experiences, strong governance standards, and sustainable financial outcomes.
Build and maintain strategic relationships with healthcare specialists and wellness providers across Hong Kong and Mainland China, while maximising internal resources and external collaborations to enhance service capabilities and market reach.
Monitor business performance through KPI reporting, financial analysis, customer feedback, and partner reviews, translating insights into actionable recommendations that improve operational efficiency, customer satisfaction, and cost effectiveness.
Champion the Wellness centre as a distinctive value proposition within the HNW segment, partnering closely with marketing, distribution, business development, training teams and service partners to drive client engagement, increase awareness, and support business growth initiatives.

Successful applicants will have the following skills and experience:

Degree-qualified professional with min. 10+ years experience across the healthcare, wellness and lifestyle sectors, bringing a strong understanding of evolving consumer health needs.
Exposure to Health Insurance, Health & Wellness Services Providers, Healthcare sectors or Health-tech
Experience gained from strategy consulting firms related to Health proposition, Health market entry, Healthcare / Wellness initiatives would also be considered
Deep interest in preventive health and longevity, combined with up-to-date knowledge of emerging wellness innovations and market developments
Commercially minded with the ability to leverage operational insights and data-driven decision-making to enhance customer experiences and implement high-touch service solutions.
Proven people leader with experience managing cross-functional teams, driving performance against business objectives, and fostering a culture of accountability and continuous improvement.
Strong communication and stakeholder management skills, capable of influencing change across matrix organizations and external partners, MUST have fluency in English, Cantonese and Mandarin.