CPG Brand Marketing Manager (New Jersey, USA)

Brand Marketing Manager – CPG / Food & Beverage

The Opportunity

A fast-growing packaged goods business is seeking its first dedicated Brand Marketing Manager to lead the execution and development of a nationally distributed food brand. Its flagship brand is currently available in approximately 8,000 retail locations, with a clear path to more than 10,000 stores nationwide. This is a high-impact opportunity to join the business during a period of significant expansion.

The successful candidate will become the central point of accountability for agency management, retail marketing and brand execution. You will introduce greater structure, consistency and commercial focus to the marketing function while helping to build the processes needed to support continued growth.

Key Responsibilities

• Own the day-to-day management of multiple external agency partners across paid social, organic social, packaging, creative design and public relations.
• Lead the development and execution of retail digital marketing strategies across major retail media platforms.
• Work closely with the Brand Content Manager to align organic content with paid media, retail marketing and wider brand objectives.
• Manage the brand marketing budget, ensuring resources are allocated effectively across agencies, campaigns and retail channels.
• Track marketing performance and communicate campaign results, ROI and key insights to senior leadership.
• Represent the marketing function in retailer meetings, category reviews, agency discussions and annual planning cycles.
• Establish scalable processes, reporting frameworks and ways of working as the marketing team continues to grow.
• Help shape the long-term brand strategy and future structure of the marketing function.

Candidate Profile

• At least five years of experience in brand management, marketing management or a related position.
• Previous experience within consumer packaged goods, food and beverage, grocery or another retail-focused consumer sector is essential.
• A proven track record of managing several external agencies and specialist partners simultaneously.
• Experience managing marketing budgets and evaluating campaign performance and return on investment.
• Strong organizational, project management and stakeholder communication skills.
• Comfortable working in a fast-paced, entrepreneurial and rapidly scaling business.
• Able to operate with considerable autonomy and accountability.
• Motivated by the opportunity to build marketing structure and create a playbook rather than simply inherit an established one.

Why Join?

• Take ownership of marketing for a rapidly growing, nationally distributed consumer brand.
• Join the business at a pivotal stage of commercial expansion.
• Work directly with senior leadership and influence key brand and investment decisions.
• Build and improve the marketing infrastructure, agency model and reporting processes.