Digital Content Producer

Job summary

If you’re interested in making a difference to people’s lives, the Treasury can offer you an exciting opportunity to influence decision making that affects the whole of the UK. Working at the heart of government, we collaborate across government to promote responsible public spending and drive strong and sustainable economic growth.

Our work ranges from protecting customers through the regulation of the financial sector, helping to reduce carbon emissions and creating a greener economy, to promoting British trade around the world and supporting people across the country on jobs, growth and more.

We are part of the Darlington Economic Campus, a cross-government hub bringing people together to tackle key national issues while working closer to the communities we serve.

Job description

We are seeking a versatile Digital Content Producer to bring digital expertise to the Treasury ministerial team, helping communicate economic policy effectively to the public.

Reporting to the Head of Channels, you will work closely with the Head of Content and production team (videographer, photographer, designer) to create engaging videos, photos and social media content that aligns with HM Treasury's digital strategy. You'll advise on digital best practice, identify creative content opportunities, and use hands-on production skills to deliver high-quality content that meets departmental standards.

You'll be comfortable drafting copy one moment and picking up a camera the next, always grounded in what works digitally. You'll also provide flexible support to the wider digital team during major campaigns and fiscal events.

This is an ideal opportunity for someone who thrives in a fast-paced environment and wants to play a direct role in communicating economic policy at the heart of government.

Key Responsibilities

• Work with the Treasury ministerial team to identify creative content opportunities that explain economic policy in engaging, accessible ways
• Advise ministers and their offices on effective content formats, digital best practice and what resonates with audiences
• Collaborate daily with the videographer, photographer and designer on content production, maintaining quality and consistency
• Shoot simple videos and photos at Treasury events, ministerial visits and policy announcements
• Edit video content and draft social media copy for ministerial and departmental channels
• Work with the Head of Channels to deliver engaging content for HM Treasury's official social media accounts
• Translate complex policy information into clear content grounded in audience insight and what works digitally
• Support the development of creative content formats including graphics, short-form video and multimedia assets
• Ensure all content meets departmental quality standards, aligns with HM Treasury's digital strategy and complies with propriety requirements
• Provide production support to the content team during busy periods, including editing and asset management
• Support the GOV.UK publishing team with document preparation and formatting when needed
• Maintain HM Treasury's digital asset library
• Work flexibly across the digital team, particularly during major campaigns and fiscal events such as Budgets and Spending Reviews

Essential Skills and Experience

• Strong understanding of digital best practice with evidence of creating effective content across video, photography and social media platforms
• Comfortable picking up a camera and creating visual content, with basic video editing skills or willingness to learn quickly
• Excellent written communication skills with ability to translate complex policy information into clear, engaging digital content
• Confidence to advise senior stakeholderson digital content, providing constructive recommendations grounded in what works for audiences
• Proven ability to work flexibly across different tasks and respond quickly to changing priorities while maintaining professional boundaries
• Meticulous approach to quality control with ability to maintain high standards and ensure content aligns with departmental strategy
• Natural team player who works effectively across the digital team and wider communications function
• Understanding of the political and policy environment, with good judgement about sensitive content and propriety requirements

Desirable Skills

• Experience working in government communications or a similarly regulated environment
• Familiarity with GOV.UK publishing standards and accessibility requirements for online publications

If you would like to speak to the hiring manager informally prior to the closing date, please contact [email removed]

Visa sponsorship is not available for this role.

Person specification

Application Stage

Application Form

Applications should consist of a CV including your employment history, and a 250-word statement demonstrating evidence of each of the below shortlisting criteria. Your CV and employment history won’t be scored. It’s used to give context to your application and support discussions at interview.

The panel will review applications and invite those that best demonstrate evidence of the shortlisting criteria below for interview. Please keep this in mind when writing your application.

Please note that only applications submitted through Civil Service Jobs will be accepted.

1. Experience: Describe a time when you planned and produced digital content (video, photo, social post) that helped people understand something complex.
2. Communicating and Influencing: Describe a time when you advised a senior colleague or client on the best digital approach.
3. Delivering at Pace: Describe a time when you delivered high-quality content to a tight deadline with changing priorities.
4. Working Together: Describe a time when you worked with a mixed team (e.g. press, policy, or similar) to deliver digital content.

The lead criterion is: Experience

If we receive a high volume of applications, we’ll first sift using the lead criterion only. Those meeting the minimum score will then be assessed against all remaining criteria.

Interview Stage

If you are successful at the application stage, you will be invited to interview where you will be assessed against the following criteria:

• Experience
• Behaviours:
• Communicating and Influencing
• Delivering at Pace
• Making Effective Decisions

Interview Task / Presentation

Prior to your interview, we will contact you about a task / presentation that the panel would like you to deliver as part of the assessment. Further details will be communicated to you nearer the time.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Working Together
• Making Effective Decisions

We only ask for evidence of these behaviours on your application form:

• Communicating and Influencing
• Delivering at Pace
• Working Together

Benefits

Alongside your salary of £39,130, HM Treasury contributes £11,335 towards you being a member of the Civil Service Defined Benefit Pension sch