Senior Marketing Campaign Manager

Job summary

In the Department of Health and Social Care, we are proud of our purpose – to enable everyone to live more independent, healthier lives for longer. To achieve this, and create a great place to work, we have four values: we are inclusive, we constantly improve, we challenge, and we are agile. If this sounds like an environment you would like to work in, we would love to hear from you.

As health and social care issues affect us all, the work of the Department of Health and Social Care is always at the forefront of the public’s mind. We are looking for a Senior Marketing Campaign Manager who can hit the ground running as part of a high performing team in an exciting and fast paced communications environment.

Job description

This is an opportunity to work in a friendly and welcoming team where you’ll get end to end experience of delivering campaigns to make an impact on some of the most challenging health issues facing the nation, including vaccinations, women's health and adult social care recruitment.

Campaign Delivery:

- Understand how campaigns support wider departmental priorities and government missions

- Manage and deliver integrated campaigns including strategy, creative development, production, media planning, buying and implementation and evaluation

- The above could include, but not be limited to: TV, Video-on-Demand, Online Video, radio, digital (including social and search), out of home, PR, influencers and multicultural community outreach programmes (including, for example, PR, print, social, radio and podcasts)

- Be curious and passionate about developing technologies including artificial Intelligence (AI)

- Commission, quality assure work and collaborate with specialist agencies where required

- Deliver campaigns on time and on budget – striving for value for money

- Delivery of relevant campaign research and evaluation

Project Management:

- Lead the development of project timelines, including determining priorities and managing upwards any challenges or competing priorities

- Lead or effectively delegate the management of workflow and status documents, as required

- Lead or support the management of third-party suppliers including specialist agencies where required

- Lead or support the management of stakeholders, from preparing presentations through to presenting, where required

- Identify areas for improvement or simplification of processes, as required

- Provide recommendations for project delivery decisions based on evidence and experience and relevant considerations such as timing, cost, benefits and risks

Stakeholder and People Management:

- Build strong professional relationships with policy, communications and clinical teams, both within DHSC and in arm’s length bodies (ALBs), with the ability to positively influence where required

- Work with and motivate multi-disciplinary teams to deliver their full potential or work independently, as required

- Champion an environment of inclusion, openness, and innovation

- Be able to constructively challenge, make difficult decisions and effectively manage up and down

Administration:

- Understand and effectively manage financial processes with your team. This could include:

- Building positive working relationships with key finance team contacts

- Supporting the development of business cases

- Raising purchase orders

- Managing estimates and invoices from third party suppliers

- Regularly updating financial trackers, plus monthly and quarterly reporting

- Organising and managing meetings (online, in-person and hybrid), as required

- Striving to deliver value for money across all projects

Person specification

Essential:

• Experience delivering large-scale integrated marketing campaigns across multiple channels, including PR, social media, digital platforms and partnerships, achieving measurable outcomes
• Ability to communicate effectively with a range of audiences using insight to inform communications approaches
• Experience interpreting and applying qualitative and quantitative research and evaluation to inform decision-making
• Ability to build and maintain effective relationships with internal and external stakeholders, including counterparts across partner organisations
• Strong written and presentational skills, with experience managing projects, budgets and external agencies to deliver high-quality outcomes
• Ability to work effectively in a fast-paced environment, managing competing priorities and delivering to tight deadlines
• Experience using Microsoft Office applications and digital tools

Behaviours

We'll assess you against these behaviours during the selection process:

• Delivering at Pace
• Making Effective Decisions
• Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:

• Develop and implement effective communications strategies and plans, working collaboratively with stakeholders and partners to deliver integrated communications activity

Benefits

Alongside your salary of £42,360, Department of Health and Social Care contributes £12,271 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.

Applications will be sifted W/C: 14/09/2026

Interview date: W/C 28/09/2026

Interview location: By video

Further details and interview slots will be released to candidates who are successful at sift.

Applications will be sifted on your CV and Personal Statement.

An initial sift based on your CV may be held if a large number of applications are received. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview.

Please use your CV to set out your career history, highlighting specific responsibilities and achievements that are relevant for this role. These can be found in the ‘key skills and experience required for the role’ section of the advert.

Please use your personal statement to (in no more than 1000 wo