Senior Social Evaluation Manager

Job summary

DWP is recruiting a Senior Social Evaluation Manager to sit within DWP’s Social Media Unit. This fast-paced team is responsible for turning complex policy and customer messages into clear and compelling social content that resonates with our audiences. ​

​You will be the lead for all of DWP’s social insight and measurement, designing and delivering the data, dashboards and analytical frameworks that ensure DWP campaigns are evidence-led, optimised in real time, and rigorously evaluated. ​

This is an exciting opportunity to shape how DWP uses data to communicate effectively with its audiences. ​

​You will work closely with colleagues across the Social Media Unit, marketing team and broader communications directorate, as well as across GCS and other government departments to embed a culture of data-driven decision-making.​

​You will be DWP’s subject-matter expert in social performance, marketing analytics and the latest tools and technology to deliver our insight and evaluation ambitions. ​

​This position reports to the Head of Social Media Unit and will join a highly collaborative team of professionals ranging from content managers and copywriters to videographers, graphic and motion designers. ​

​As there will sometimes be a requirement to share your analysis in person, occasional travel will be required to London.​

​This post will be based in Leeds or Sheffield.​

​If this sounds like the right fit for you, we would love to hear from you!​

Job description

As our Senior Social Evaluation Manager, you will:

• Deliver rigorous analysis of social media, paid media, web analytics alongside audience trends, behaviours and segmentation to inform digital strategy and campaign planning. ​
• Lead the design, development and maintenance of social performance dashboards, and provide timely and accurate data analysis of posts to inform DWP’s social strategy and to optimise campaigns.​
• Set KPIs, define metrics and produce post-campaign analysis, ensuring that this is built into the development of future campaign activity. ​
• Use social listening contracts to provide timely summaries to inform narratives and understand public sentiment. ​
• Build and manage analytics to support audience segmentation, campaign tracking and evaluation across paid social. ​
• Work collaboratively with the Head of Social Media Unit and Strategic Communications to translate analytical findings into clear, compelling narratives for senior stakeholders, including Ministers and Special Advisers. ​
• Work closely with agencies and external suppliers to ensure timely delivery of clear, actionable data and insights.​
• Deliver research projects through contracted research agencies to inform strategy and track delivery against objectives. ​
• Ensure all data activity is conducted in line with data protection legislation and GDPR principles, including completion of Data Protection Impact Assessments where required. ​
• Proactively identify new tools, techniques and technologies that could improve the DWP’s insight and evaluation capability. ​

Person specification

Experience Criteria for the Role

• Proven experience in a marketing analytics role, with a solid understanding of digital marketing channels, paid media ecosystems and web analytics platforms (e.g. Google Analytics). ​
• Experience translating complex data into actionable insights that drive campaign planning and execution, collaborating with stakeholders to embed insight into strategies. ​
• Proficiency in data visualisation and analytics tools, with experience building and maintaining performance dashboards for digital campaigns, including setting and tracking KPIs, with the ability to provide clear recommendations for optimisation. ​
• Strong presentation and communication skills, with the ability to present complex data in a clear and compelling manner to non-technical senior audiences. ​
• Experience in sharing qualitative and quantitative research findings in clear, concise reports with seniors.​
• Strong organisational skills and the ability to manage multiple workstreams in a fast-paced environment.​
• A strong interest in digital trends and emerging audience behaviours, with the ability to adapt in a fast-changing media landscape. ​
• Good understanding of data privacy requirements, including UK GDPR, data protection legislation and ethical considerations for media and marketing data. ​

​We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

Technical skills

We'll assess you against these technical skills during the selection process:

• Q1. Describe a complex evaluation that you have designed from scratch, including any use of digital analytics, campaign performance metrics or audience insight? (Lead question)
• Q2. Tell us about a time you used evaluation findings to influence senior stakeholders or shape a significant decision. How did you present your evidence and gain buy-in?
• Q3. Give an example of a challenging evaluation you have managed or delivered. What obstacles did you encounter and how did you overcome them to ensure credible results?
• Q4. Describe your experience of commissioning and managing external evaluation suppliers or tools. How did you ensure quality, value for money and outputs that were effectively integrated into decision making?
• Insight
• Ideas
• Implementation
• Impact

We only ask for evidence of these technical skills on your application form:

• Q1. Describe a complex evaluation that you have designed from scratch, including any use of digital analytics, campaign performance metrics or audience insight? (Lead question)
• Q2. Tell us about a time you used evaluation findings to influence senior stakeholders or shape a significant decision. How did you present your evidence and gain buy-in?
• Q3. Give an example of a challenging evaluation you have managed or delivered. What obstacles did you encounter and how did you overcome them to ensure credible results?
• Q4. Describe your experience of commissioning and managing external evaluation suppliers or tools. How did you ensure quality, value for money and outputs that were effectively integrated into decision making?

Benefits

Alongside your salary of £50,487, Department for Work and Pensions contributes £14,626 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

DWP have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 23 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a