Performance Marketing Lead (Consumer)

Performance Marketing Lead

£65,000–£85,000 + bonus + equity

London (Hybrid – 4 days in office)

Our client is one of the UK’s most recognised digital marketplace brands, connecting millions of consumers with trusted professionals across the UK. As the business continues to evolve its marketplace and invest in its digital acquisition capabilities, they’re looking for a Performance Marketing Lead to help shape the next generation of consumer growth. This is a highly operational role for someone who loves Performance Marketing at scale – combining sophisticated paid acquisition, data and commercial thinking with the opportunity to influence what the future acquisition model looks like.

The Opportunity

• Own and optimise high-scale consumer acquisition across a complex digital marketplace
• Work across significant media investment, with monthly budgets exceeding £1m
• Combine hands-on channel execution with genuine input into future Performance strategy
• Help evolve the business beyond traditional PPC and reduce reliance on Google
• Explore AI, automation, partnerships and emerging acquisition models
• Join a lean, experienced team where strong individual contributors have real influence
• Work within a marketplace undergoing significant technology and product transformation

Responsibilities

• Own and optimise paid acquisition across PPC/Search, Paid Social and wider biddable channels
• Manage a complex campaign estate spanning multiple categories, geographies and changing supply/demand requirements
• Deliver consumer acquisition volume efficiently whilst maintaining strong downstream lead quality
• Use smart bidding, feed optimisation, automation and AI-led approaches to improve performance
• Analyse performance data and translate insight into commercial decisions
• Identify opportunities beyond incremental campaign optimisation to evolve the wider acquisition model
• Explore new channels, partnerships and pay-per-lead opportunities to diversify acquisition
• Partner closely with Product, Analytics, Commercial and wider Marketing teams
• Contribute directly to Performance strategy whilst remaining genuinely hands-on

Your Profile

• Strong hands-on PPC / Paid Search and Performance Marketing experience
• Experience managing sophisticated, high-volume acquisition campaigns and significant media budgets
• Background within e-commerce, marketplaces, online retail, job boards or another digital-first consumer business
• Strong understanding of bidding, feeds, campaign automation and commercial optimisation
• Broader Paid Social, programmatic or biddable media experience
• Highly analytical and comfortable owning and interrogating channel performance data
• Commercially minded, understanding the relationship between acquisition cost, quality and monetisation
• Comfortable working within a fast-moving, evolving environment with ambiguity
• Curious about AI, automation and how Performance Marketing is changing
• Keen to remain hands-on and operational, rather than move purely into people management

How to apply

To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on [phone removed] or email [email removed].

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.