Founding Growth Marketer

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London 🏥 We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech-1:

1. 💙 Care deeply

2. 🏋️‍♀️ Work hard

3. 🤝 Be your word

4. 💬 Trust in radical truth and transparency

5.  🚀 Do your life's best work

6. 🥳 Find the fun

Read more about our principles and our "why" in the Healthtech-1 Handbook.

🚀 Mission statement

Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down!

As Founding Growth Marketer you’ll be an essential part of the growth team. We’re currently dependent on outbound activity from the sales team. But if we’re truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. We would like you to initially focus on 2 marketing channels: content distribution and community, before moving onto other channels.

Over time you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country (and who knows, even beyond). If this excites you, get in touch 😊

Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team.

From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch 😊

🎯 Objectives & Key Results in your first 3 months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1

Key results:

• Generate 100 leads per month

• Run 5 experiments

• Set up accurate measurement and attribution

• Growth team grade your handover process as 5/5

• Nurture an engaged community of 100 by running 3 high impact events

📅 Projects and milestones in your first 3 months

By Month 1: Get the lay of the land & implement quick wins

• Understood our context, our current state, and where the biggest opportunities are

• Audited our existing marketing activity

• Built a strategy for nurturing leads using content marketing (channel 1)

• Set up attribution tracking

• Landing pages and website conversion improving with measurable uplift

• Identified and implemented 3 quick wins

• Generate 25 leads from channel 1

By Month 2: Double down on signals and start the 2nd channel

• Built a strategy for community and events (channel 2)

• Identified and implemented 3 quick wins for this channel

• Launched a referral or ambassador programme

• Hosted at least one community-building touchpoint

• Generate 50 leads from all channels

• Reporting is easy and accurate

By Month 3: Scale your channels

• Built automations that help you increase activity in both channels

• Grow both channels to national coverage

• Planned a quarter of community events

• Generate 100 leads from all channels

🔍 Scope of the role

Olly who leads Growth explains the role:

(if video doesn't play, open here)

You fully own:

• Your north star metric (qualified leads generated) and reporting

• Email campaigns

• Paid channels

• Content distribution (and opportunities to collaborate on content production with our content marketer)

• Community & events

• Website optimisation

• Consistency with brand and tone of voice consistency

You do not own:

• Video content creation (that's our content marketer's domain — you distribute)

• Product decisions

• Sales execution (though you'll work closely with the sales team on lead quality)

👍 Required experience

• A generalist - you've optimised multiple channels before

• Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions

• Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work

• Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace

• A ‘real’ person - you’re a great communicator and connect with NHS staff. Community is part of this job

• Transparent - you share what's working, flag what isn't, and don't need chasing for updates

👌 Nice to have experience

• Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)

• Run a referral or ambassador programme before

• Hands-on experience with paid marketing

• Built marketing automations

✨ Hiring process

1. 👋 Intro chat - we want to understand how you think [20 mins]

2. 🤿 CV deep-dive - we'll go through your background in detail [45 mins]

3. 💼 A paid in-office work trial - you'll work on a real problem with us [6 hours]

4. ⛩️ Principles interview - to understand your value system [1 hour]

5. 🎉 Offer - celebrate and get you set up for success!

Other important bits:

Salary: £55,000 - £65,000

Location: Stratford (London) - In office 4 days - 1 WFH

💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest da